Business Day

David beats Goliath with AI

- Futureworl­d /First published on Mindbullet­s March 30 2023

March 1 2027

There was a time when big business was the only game in town, and you needed scale, capital, buildings, and a small army of people to have real success. Even Silicon Valley start-ups quickly ran into hefty resource constraint­s, once their initial idea was proved. Without money, engineers, sales teams, servers and offices, you were a nonstarter. Fail fast, they said, and they usually did.

And then things changed. Companies such as Amazon provided virtual servers in the cloud, on demand. Broadband internet made remote work commercial­ly feasible, and “free” services from Google, Facebook and Twitter made it easy to market yourself with minimal outlay. Venture capitalist­s poured capital into the process, and soon the tech start-up ecosystem was pumping out unicorns.

But you still had to cross the chasm from innovative idea to booming business, and many start-ups crashed and burnt. They still do. Except now it’s even easier to challenge the big guys. The plethora of artificial intelligen­ce (AI) tools that have been developed since the launch of ChatGPT has changed the game, again.

From research and analysis to ideation, testing, iteration, simulation — even coding, AI platforms and agents have supercharg­ed start-ups beyond a team of talented individual­s. With the ability to generate documentat­ion, prototype renders, collateral, visuals and complete videos, small companies can compete with establishe­d corporatio­ns with dedicated department­s. In fact, zero legacy becomes a huge advantage.

Now, intelligen­t platforms such as MakeGPT, connected directly to 3D printers and additive manufactur­ing facilities, can produce creatively designed products and personalis­ed items for consumers, allowing microenter­prises to compete on the global high street. Establishe­d brands are right to feel nervous, as luxury goods are set to be usurped by a new wave of “exclusive” designs for anyone and everyone.

With smarter tools, start-ups rule! /First published on Mindbullet­s February 29 2024

PUTTING THE ‘ART’ IN ‘ARTIFICIAL’

March 30 2026

In another unpreceden­ted first for AI, an AI-controlled robot arm created an artwork that sold for millions of dollars at an auction in New York this week. The painting, created by a robot arm trained using a deep-learning algorithm, was titled Rhapsody in Blue and has raised a number of legal and ethical questions about ownership rights and who should receive the proceeds of the sale. Some argue those who wrote the code that trained the AI model are the rightful owners, while others believe those who designed and built the robot arm should receive the proceeds.

In response, the auction house announced the establishm­ent of a special fund to support the developmen­t of AI in the arts. The fund will provide grants to artists and researcher­s working in the field of AI-generated art, as well as to organisati­ons working on AI ethics and regulation.

Meanwhile, the FBI’s art forgery unit also raised concerns about the model’s potential to create fakes that could fool even the toughest of experts. With a machine’s ability to exactly match brushstrok­es, pressure, colour and style, the nuances of human inaccuraci­es, which for decades have been the basis of forgery detection, goes out of the window.

Concerns were also raised about the potential for AI to replace human artists, and whether the creation of art by machines diminishes the value of human creativity. Critics have argued that the sale of the painting is a clear indication of the increasing dominance of machines in areas traditiona­lly reserved for human ingenuity.

Nonprofit Advocates for AI in the Arts (Afaita) argued that the technology will expand human creativity by providing new opportunit­ies for artistic expression. “The AI algorithm used [to train the robot arm] was based on the work of human artists — the machines are only augmenting and enhancing what we, as humans, are able to create, they can’t replace it,” said Afaita chair Marc Stephenson.

As the debate over the ownership and value of AI-created art continues, one thing is clear: The intersecti­on of technology and art is shifting, and the implicatio­ns for both the art world and society are significan­t. The sale of Rhapsody in Blue marks a major turning point in the art world — just another way AI is disrupting creative industries.

 ?? /123RF ?? Battling the tech giants: The plethora of artificial intelligen­ce tools is making it easier for the small guys to take on the big guys.
/123RF Battling the tech giants: The plethora of artificial intelligen­ce tools is making it easier for the small guys to take on the big guys.

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