Business Day

Cell C appoints acting CFO El Kope in permanent capacity

- Mudiwa Gavaza gavazam@businessli­ve.co.za

Cell C’s acting CFO, El Kope, has been appointed permanentl­y in the role, the telecom operator says.

Kope had been acting in that capacity since August 2023, after Lerato Pule exited as CFO after less than a year on the job. Pule was recently appointed CFO of Liquid Intelligen­t Technologi­es’

SA business.

During her time as interim finance chief, Cell C said Kope “demonstrat­ed remarkable leadership, strategic foresight, and financial acumen. Her swift actions have significan­tly improved governance, stabilised the finance department, and strengthen­ed relationsh­ips with critical stakeholde­rs, thus placing Cell C in a more favourable position”.

Cell C has achieved several milestones, improving governance structures and “institutin­g the correct methodolog­ies resulting in revenue enhancemen­t”.

The mobile provider’s leadership has undergone a shakeup in the past year.

A year ago, CEO Jorge Mendes left Vodacom after 23 years, taking over at Cell C in June after the sudden exit of

Douglas Craigie Stevenson in March. Mendes’ appointmen­t at Cell C was followed by the exit of Pule.

Former MTN SA CEO Godfrey Motsa and Maya Makanjee, the former group chief officer for corporate affairs at Vodacom, recently joined the Cell C board as the operator seeks to increase growth and steady investor confidence.

SA’s fourth-largest mobile operator also recently appointed Darius Badenhorst as its chief growth officer.

Kope is a qualified chartered accountant, who joined Cell C in September 2022 as executive head for financial planning and analysis.

She has built a track record and experience from her tenure at multinatio­nals such as DHL, Coca-Cola Africa and SA Breweries. She played a pivotal role in driving Tsebo Internatio­nal’s $150m turnover during her tenure.

“I cannot be more pleased about her well-deserved appointmen­t. I look forward to her ongoing contributi­on as we drive our growth and reposition Cell C for long-term sustainabi­lity,” Mendes said in a statement.

All this comes as Cell C’s largest shareholde­r, Blue Label Telecoms, gets ready to take control of the mobile operator. The group has applied to SA’s telecom regulator to raise its 49.53% stake to about 53%.

The group, run by brothers Mark and Brett Levy, completed the long-awaited recapitali­sation of the troubled mobile company in September 2022. The mobile network operator has struggled to make a profit since it opened for business in 2001.

Technology Correspond­ent

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