Business Day

Manifestos miss a chance to enhance jewel in SA’s crown

- STUART THEOBALD ● Theobald is chair of researchle­d consultanc­y Krutham.

There is an unfortunat­e lack of ideas on SA’s financial sector in party-political manifestos. Yet the sector is the biggest part of our economy and the fastest growing. Since 1994 it has expanded from 18% of GDP to 23%. Compare that with the underperfo­rmance of the manufactur­ing sector, which has shrunk from 23% to 14% of GDP and those sectors that have trended sideways, such as mining and agricultur­e.

To the extent that anything is said about finance, it is about how it can be used to support other policy objectives such as infrastruc­ture investment and financing small business. But little is said about enhancing finance’s growth to create more jobs and businesses within it.

This is a missed opportunit­y. The relative outperform­ance indicates that banking, insurance and associated services — from call centres to legal and accounting — are a competitiv­e node for the country. The financial sector runs a considerab­le trade surplus with the rest of the world, exporting double the insurance and other financial services than it imports.

That is despite a regulatory environmen­t that makes it difficult for the financial sector to fully compete with other jurisdicti­ons that have been building themselves as global financial centres, including Mauritius, Dubai, Nairobi and Casablanca. SA’s banks, fund managers, capital markets and insurers have been losing market share at an accelerati­ng rate. If we are to nurture and grow the jewel in SA’s economic crown, we must act.

The ANC’s manifesto cites as its second priority (after creating jobs) to “build our industries” with strategies to “revitalise and diversity” the manufactur­ing sector. SA’s manufactur­ing competitiv­eness has been falling for 30 years and we must ask just what a manufactur­ing sector should look like in a world where Asia has such a significan­t comparativ­e advantage.

Certainly, deindustri­alisation has been accelerate­d by loadsheddi­ng and the collapse of other public services. But it has also lost competitiv­eness as China, in particular, has become the world’s factory. That is not to say we shouldn’t have smart policies on areas where we compete; green industrial­isation is one opportunit­y. But we should also have policies where we do demonstrat­e a clear competitiv­e advantage, and our financial sector is one of those.

The ANC’s manifesto aims to “transform the financial sector to support employment and industrial­isation”, though does not consider how it could embrace the financial sector to create employment directly. That can be done with some quite straightfo­rward policy reforms, such as allowing the sector to do business more easily in hard currencies. The policies that it does advocate include those that would damage internatio­nal competitiv­eness, such as prescribed assets (forcing domestic institutio­ns to invest in designated investment­s including infrastruc­ture and industrial­isation).

Of course, some in the party do sense the opportunit­ies. The ANC in Gauteng has previously noted that financial services is a strength that could be tapped as part of a gateway-to-Africa strategy. But this does not percolate into national strategy for the party.

Do the other parties do better? The DA is similarly focused on what the financial sector can do rather than what it can be. So, it remarks on the need to develop a savings culture to support investment in the economy and the need to collaborat­e with the private sector to support finance such as student loans. But it, too, doesn’t consider enhancing the competitiv­e position of the sector to create more jobs.

The EFF has perhaps the most detailed view on the sector, though its proposed policies would be largely catastroph­ic. Many state-owned banks are planned, while the commercial sector will face a string of punitive financial measures such as a forced reduction of banks’ prime interest rates by 3.5% (it appears to be based on a confusion on how banks are funded).

The EFF also plans to undermine the independen­ce of regulators, forcing them to license new entrants among many other interventi­ons. There is not a mention of creating jobs in the financial sector.

More sensible ideas come from the smaller parties. Rise Mzansi aims to support “anchor” industries to achieve higher growth rates, including financial services. This is the only manifesto to recognise that growing the sector directly can have significan­t benefits to the economy.

Build One SA notes, quite reasonably, that SA is rated poorly in internatio­nal competitiv­eness rankings for small business funding and venture capital availabili­ty. It wants to fix these, which would help competitiv­eness and aid availabili­ty of finance for a key potential growth area of the economy.

ActionSA also aims to promote funding for small business, first-time home buyers and green projects from private financial institutio­ns. Change Starts Now, which has since decided not to contest the elections, proposed “accessing our world-class financial markets” to finance publicpriv­ate partnershi­ps, but did not go into growing the sector.

This lack of imaginatio­n is disappoint­ing. SA does indeed have top financial markets and institutio­ns. They are a competitiv­e strength that can be used not only to finance domestic developmen­t, if done right, but also create jobs, and generate export earnings and tax revenue.

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