Lyles on four-gold mission
Noah Lyles may or may not be the next Usain Bolt, but the American sprinter understands better than most that anyone who wants the job as the face of world athletics requires a combination of charisma and talent.
Ever since Bolt retired nearly seven years ago, athletics has been searching for the Jamaican’s successor. The sport is littered with interesting characters, but record-setting shot putters and steeplechasers do not hold global fascination.
The mythical title of the world’s fastest man is what grabs attention and, if accomplished with panache and flair, even better.
Bolt brought a magnetic personality and other-worldly speed to the track that produced a treasure trove of gold medals, including eight mined from three Olympics and records that still stand. At the same time he became an international celebrity.
It is that bar Lyles confronts at the Paris Olympics, where he is already being positioned as athletics’ frontman.
From a marketing standpoint, Lyles ticks all the boxes. The American speedster is a natural showman who embraces the spotlight, speaks his mind, knows how to make an entrance and is as comfortable on a Paris fashion runway as the starting blocks.
But compared with Bolt, his work on the track is thin. He sped to three gold medals (100m, 200m, 4x100m) at 2023’s World Championships in Budapest but took a single bronze at his only Olympics so far, hardly a CV that fires up fan interest.
On the 100m all-time rankings Lyles sits well down the list, tied for 15th with a career best of 9.83 seconds, not anywhere near the class of Bolt’s world record of 9.58.
Six Americans have run faster, including current rivals Christian Coleman (2019 100m world champion) and Fred Kerley (2022 100m world champion).
If you have not yet produced eye-catching times, then set outrageous goals.
For Lyles, that is expanding his sprinting repertoire to include the 400m, which will allow the 26-year-old a chance to grab a relay spot and a shot at four golds on the track in Paris (100m, 200m, 4x100m and 4x400m), something not even the great Bolt managed.
Only two men have claimed four athletics golds at a single Olympics: Jesse Owens and Carl
Lewis. But their hauls included wins in the long jump, not on the track.
The sprinter coming closest to that feat was American Florence Griffith Joyner at the 1988 Seoul Olympics, where she won the 100m, 200m and 4x100m relay and silver in the 4x400m.