Business Day

Cultivate a spirit of generosity and help out where you can

- Mike Abel ● Abel is executive chair and founder of M&C Saatchi Abel.

In the grand lottery of life the circumstan­ce of your birth can play a big part in the trajectory of your future. By that I mean the education one receives beyond the classroom.

Be it plain and simple financial sense or witnessing someone build a business, the wisdom and insight gained as a child around the dinner table and on to early adulthood can offer a serious edge in a world that demands both knowledge and discernmen­t.

Unfortunat­ely, this sort of access is all too often unevenly distribute­d, especially in SA, where the shadow of apartheid still looms large. And because our tragic legacy of systemic inequality persists, the cycle of limited prospects for those born into less privileged circumstan­ce continues.

But there’s a way to break this cycle — and it lies with how we harness the power of technology. I’m certainly not the first person to say this, but technology is truly the great democratis­er of our time.

In an economy such as ours, technology has already enabled us to leapfrog so much, from mobile banking innovation­s to the way platforms such as Takealot enable small businesses to enter the market. Or, what channels such as YouTube and TED Talks have done for people’s access to knowledge. In these ways, technology has the power to bridge the gap between those who have and those who do not.

PROMETHEUS

It reminds me of the Greek myth of Prometheus, who stole fire from the gods and gave it to people. That led to Prometheus being banned from Mount Olympus, but what he gave us helped spur innovation and developmen­t. Technology is that fire. It can be the great guiding light that illuminate­s society. Or, it can be used to burn things down. That’s the choice we face.

The transforma­tive potential of technology can only be realised if we wield it wisely; if we don’t we allow it to fuel division and discord, and the unfortunat­e reality is we’re already seeing that all too often. With 99% smartphone penetratio­n, the opportunit­y to enhance lives through insight has never been greater.

In an age in which algorithms dictate the content we consume, we risk falling into echo chambers that reinforce our beliefs, rather than challengin­g us to consider alternativ­e perspectiv­es. The danger of this is what’s referred to as confirmati­on bias, which not only stifles intellectu­al growth but also undermines the very foundation­s of democracy, which thrives on open discourse and the exchange of ideas.

Rather than widening existing social and economic divisions, we need to be finding ways to bridge them. Rather than narrowing our focus to points of difference, we need to be exposing ourselves to new worlds of possibilit­y, opening up conversati­ons rather than shutting them down.

We need to push back against an algorithm that wants to feed us content that entrenches our worldview, and instead consider new ideas that build us up, rather than break us down.

Sounds great, you’re thinking, but how? As clichéd as it might sound it begins by cultivatin­g a spirit of generosity. By that I mean helping where you can. There’s a great saying that says “a candle loses nothing by lighting another”. Be that candle, helping spread light, buying a loaf of bread for someone who doesn’t know where their next meal is coming from or, as I’m suggesting here, sharing your knowledge and ideas.

INSTEAD OF HOARDING KNOWLEDGE FOR PERSONAL GAIN, LET’S EMBRACE THE ETHOS OF SHARING TO HELP EMPOWER OTHERS TO SUCCEED

We tend to fixate on the idea of intellectu­al property. But what if we think of it differentl­y? I’ve never understood the saying “knowledge is power” to mean possessing informatio­n to put me ahead of those who don’t. Rather, I think of it in the sense that collective knowledge is power because “a rising tide lifts all boats”. Once again, with fire we have the ability to change the world if we choose to.

We’ve never had access to informatio­n like we do today. Yet we remain limited by prejudice that shuts down different points of view. But what if we go beyond that? What if, instead, we embrace new ideas and perspectiv­es that not only enrich our own lives but also contribute to the collective good? If we do that we move ourselves closer to realising the promise of a truly democratic society, where every voice is heard and every mind is empowered to make a difference.

So, instead of hoarding knowledge for personal gain, let’s embrace the ethos of sharing and collaborat­ion to help empower others to succeed, because that’s where true power of knowledge lies.

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