Business Day

Nissan pleased about profit but warns of stiff competitio­n

- Daniel Leussink and Makiko Yamazaki

Japan’s Nissan Motor expects to beat analyst estimates with a 5.5% rise in operating profit this financial year on higher global sales, it said on Thursday, while warning that intense competitio­n and challenges from inflation would continue.

The Yokohama-based vehicle maker expects only a small rise in vehicle sales in China, highlighti­ng the difficulti­es it faces in the world’s top car market, while counting on strong growth in North America to lift its performanc­e.

Nissan sees operating profit coming in at ¥600bn ($3.85bn) in the year that started on April 1, compared with the ¥577.3bn average estimate from 18 analysts surveyed by LSEG.

It also expects foreign exchange moves to boost its annual results, helping to offset inflationa­ry pressures.

Operating profit for the three months ended March 31 came to ¥90.3bn, far short of the average estimate of ¥118.2bn from eight analysts surveyed by LSEG.

Nissan forecast global retail sales this financial year at 3.7million vehicles, up 7.5% from the 3.4-million sold last fiscal year.

The forecast includes an expected 13.3% rise in North American sales to 1.4-million vehicles.

In China, Nissan sees an increase of just 0.8%, after sales slumped 24% last financial year to just below 800,000.

Japanese car brands such as Nissan and Honda have lost market share in China to fastmoving local rivals that have attracted drivers with an array of cheap, software-loaded electric vehicles.

At April’s Beijing vehicle show, Nissan showed off four concept models for the Chinese market and unveiled a memorandum of understand­ing with Baidu to conduct research on artificial intelligen­ce and socalled “smart cars”.

Nissan also said it would invest in Kasai, a manufactur­er of car interior products such as trim parts, by acquiring ¥6bn of newly issued shares, pending regulatory approvals.

In April, Nissan slashed its annual operating profit estimate for the year that just ended by 14.5% on lower-than-expected vehicle sales.

 ?? /Reuters ?? Key market: The Nissan booth at the Beijing Internatio­nal Automotive Exhibition on April 25, 2024.
/Reuters Key market: The Nissan booth at the Beijing Internatio­nal Automotive Exhibition on April 25, 2024.

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