SABC commits to play 90% local music

THE SOUTH African music fraternity yesterday welcomed the decision by the SABC to commit itself to playing 90percent local music across its 18 radio stations from today.

The SABC said after extensive and successful engagements with some music representatives, it made this decision to prioritise more local content that reflects the diversity of South African cultures. The music would be across all genres, with a special focus on kwaito, jazz, reggae and gospel.

The SABC said it would engage its audiences to evaluate whether they were satisfied with the changes.

The SABC’s chief operations officer, Hlaudi Motsoeneng, said: “The SABC has taken a radical decision about its local content offering across all its radio, television and digital platforms. It is in this context that the decision on local music will ensure that the SABC fully reflects the various styles of local music on offer.”

Legendary and veteran musicians took to social media after yesterday’s announcement, hailing the SABC for the move. Jazz legend Don Laka said on Facebook: “Today I am proud to be South African. This man Hlaudi made me share a tear for the first time in many years. Tomorrow you will hear 90% South African music on all SABC radios… please share! Freedom at last!”

Veteran radio personality Bob Mabena said on Twitter: “Somebody give SABC’s Hlaudi a Bells. The man has redeemed himself. Local content goes up on SABC.”

Hip hop artist AKA also praised the SABC: “This is the greatest victory in the history of South African music. Finally an environment in which patriotism will flourish.” – ANA