Sisters market township crafters online
TWO Mitchells Plain sisters have made it their mission to change the negative perceptions associated with previously disadvantaged communities.
Michelle and Natasha Talliard have launched an online platform, Made in Everywhere, which promotes and markets local craft producers.
“Communities like Khayelitsha and Mitchells Plain are seen as affiliated with hostility and crime,” they said. Their online platform aims to strengthen positive stories “hidden beneath the surface”.
Natasha says the start-up business Made in Everywhere is a marketing and branding agency for micro-entrepreneurs. “We help artists, craft producers and designers.”
Emphasis is on the people involved in making products and services in the area.
There would be a call for submission in March, when people could network and meet other creatives.
The sisters are also excited to host a “bespoke tour” with Proudly Macassar Pottery. There would be surfing, hip-hop culture and heritage tours too.
“We chat about the challenges they face and how we can help each business grow their brand – be the support and ears and eyes they need to source new opportunities.”
Co-owner Michelle says the venture is promising but she knows perceptions do not change overnight.
“It’s not simply changing the colour of the house; it’s actually re-modelling, if I can use that as an example.”
She says communities seen in a negative light are in competition with those deemed more favourable, but maintains that there should be growth and possible investment despite this factor.
“It’s the responsibility of the locals and government to create an enabling environment that allows for this to happen.”
Michelle hopes this will instil civic pride in Mitchells Plain and Khayelitsha.
“Apart from the economic spin-offs and the tangibles, there is definitely an opportunity for an overall sense of well-being within the community.”
See more of Made in Everywhere by visiting the website www.madeineverywhere.co.za –