Sis­ters mar­ket town­ship crafters on­line

Cape Argus - - NEWS - Matthew van Schalk­wyk inl.co.za matthew.van­schalk­wyk@

TWO Mitchells Plain sis­ters have made it their mis­sion to change the neg­a­tive per­cep­tions as­so­ci­ated with pre­vi­ously dis­ad­van­taged com­mu­ni­ties.

Michelle and Natasha Tal­liard have launched an on­line plat­form, Made in Ev­ery­where, which pro­motes and mar­kets lo­cal craft pro­duc­ers.

“Com­mu­ni­ties like Khayelit­sha and Mitchells Plain are seen as af­fil­i­ated with hos­til­ity and crime,” they said. Their on­line plat­form aims to strengthen pos­i­tive sto­ries “hid­den be­neath the sur­face”.

Natasha says the start-up busi­ness Made in Ev­ery­where is a mar­ket­ing and brand­ing agency for mi­cro-en­trepreneurs. “We help artists, craft pro­duc­ers and de­sign­ers.”

Em­pha­sis is on the peo­ple in­volved in mak­ing prod­ucts and ser­vices in the area.

There would be a call for sub­mis­sion in March, when peo­ple could net­work and meet other cre­atives.

The sis­ters are also ex­cited to host a “be­spoke tour” with Proudly Ma­cas­sar Pot­tery. There would be surf­ing, hip-hop cul­ture and her­itage tours too.

“We chat about the chal­lenges they face and how we can help each busi­ness grow their brand – be the sup­port and ears and eyes they need to source new op­por­tu­ni­ties.”

Co-owner Michelle says the ven­ture is promis­ing but she knows per­cep­tions do not change overnight.

“It’s not sim­ply chang­ing the colour of the house; it’s ac­tu­ally re-mod­el­ling, if I can use that as an ex­am­ple.”

She says com­mu­ni­ties seen in a neg­a­tive light are in com­pe­ti­tion with those deemed more favourable, but main­tains that there should be growth and pos­si­ble in­vest­ment de­spite this fac­tor.

“It’s the re­spon­si­bil­ity of the lo­cals and gov­ern­ment to cre­ate an en­abling en­vi­ron­ment that al­lows for this to hap­pen.”

Michelle hopes this will in­stil civic pride in Mitchells Plain and Khayelit­sha.

“Apart from the eco­nomic spin-offs and the tan­gi­bles, there is def­i­nitely an op­por­tu­nity for an over­all sense of well-be­ing within the com­mu­nity.”

See more of Made in Ev­ery­where by vis­it­ing the web­site www.madein­ev­ery­where.co.za –

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