Remember to ride for a cause at Cape Town Cycle Tour 2017

MANY people use the Cape Town Cycle Tour to raise money for their favourite charities.

“Until now there has been no real way to track exactly to the cent how much money is raised for charity through the Cape Town Cycle Tour,” the Cape Town Cycle Tour Trust said.

The 35 000 cyclists registered for next month’s 40th edition of the Cape Town Cycle Tour are being challenged to make every kilometre count and raise funds for charity.

Developed in conjunction with the Cape Argus, Pick n Pay and Momentum, the Cape Town Cycle Tour Fundracer online charity portal allows registered cyclists to create their own custom profile and then to appeal to friends, family and the public to sponsor their ride. In 2016, a pilot project to test the platform raised R70 000 in less than three weeks.

There are 22 charities to choose from, focused on different areas such as community, environment and healthcare.

“All the charities were specifically chosen so that there is a variety and that, when you donate through the platform, you know exactly where your money is going,” explained David Bellairs, marketing, media and sponsorship director at the trust.

Bellairs said they were hoping it would grow so that one day all charities supported through the cycle tour would be on their online platform.

Any cyclists entered into the 2017 cycle tour can become a Fundracer, and it takes less than five minutes to sign up:

1. Visit the Fundracer portal: http:// ctctfundracers.co.za/

3. Sign up as a Fundracer – registration is free, quick and easy.

2. Select a cause to ride for (only charities on the site can be chosen, no new ones can be added).

4. Share your profile link on social media, using the official hashtags #CycleTour2017, #40Years40Reasons and #CTCTFundracers.

Non-riders can also get involved with this initiative by supporting a profiled Fundracer riding for a cause, or they can donate directly to a cause of their choice.

NON-RIDERS CAN ALSO GET INVOLVED BY SUPPORTING A PROFILED FUNDRACER RIDING FOR CAUSE OR DONATE DIRECTLY TO A CAUSE