SBW to remove advertising

NEW ZEALAND RUGBY (NZR) and the Blues have given Sonny Bill Williams permission to have advertising from sponsors Bank of New Zealand (BNZ) and Investec removed from his Super Rugby training and playing kits on religious grounds.

The All Blacks centre, who converted to Islam in 2008, put tape over the “Bank of New Zealand” logos on the collar of his shirt when he made his return after seven months out injured in a Super Rugby match in Dunedin on Saturday.

“New Zealand Rugby and the Blues have accommodated Sonny Bill Williams’ request to have advertising from the BNZ and Investec removed from his Super Rugby playing jersey,” the NZR and Blues said in a joint statement. Two-times World Cup winner Williams said he preferred not to wear logos from banks, alcohol brands and gambling sponsors on his team uniform.

“I want to be clear that this is nothing personal against the BNZ or Investec,” Williams said.

“My objection to wearing clothing that markets banks, alcohol and gambling companies is central to my religious beliefs and it is important to me to have been granted this exemption.” However, the ruling doesn’t apply to the removal of Investec from the tournament logo on Super Rugby jerseys.

Williams has told NZR that he has no objection to sporting advertising from insurance companies, but has already been dropped from promotional activities with All Blacks’ sponsor AIG. – Reuters