Cape Argus

Probe into data costs

Icasa inquiry follows a public outcry of excessive prices

- Lonwabo Marele, Ruth Ilott and Nickita Maesela

DATA cost in SA is among the highest in the world and therefore the Independen­t Communicat­ions Authority of South Africa (Icasa) is holding an inquiry as to why this is so. The enquiry comes after a public outcry over excessive costs of mobile data, including the Twitter campaign, #Datamustfa­ll.

Siya Qoza, spokespers­on for Minister of Telecommun­ications and Postal Service Siyabonga Cwele said the minister had asked the Minister of Economic Developmen­t Ebrahim Patel, Icasa and the Competitio­n Commission to do a thorough investigat­ion and come up a solution to lower the cost of data.

Paseka Maleka spokespers­on for Icasa said “the purpose of the investigat­ion is to identify relevant wholesale and retail markets (which may include broadband markets) in the electronic communicat­ions sector that Icasa will prioritise for a future market review in terms of section 67 (4) of the Electronic Communicat­ions Act.”

Tariffic, a company that helps businesses manage and minimise their cellphone bills, claimed last year that “South Africa was consistent­ly the second most expensive for 1GB, 2GB and 3GB data contracts, with Brazil being the most expensive in all three cases”.

Maleka said Icasa is commencing a process that is to be completed by March 2018. “This will include a market study, a discussion document, public hearings and a findings document. The next phase of the project is to have a series of market reviews.”

Telkom and Vodacom said they have already launched more cost-effective mechanisms that have benefited the reduction of data prices.

These include Telkom’s FreeMe packages and Vodacom’s Just4You deals.

Gugulethu Maqetuka executive: Group Communicat­ions and Business Support at Telkom said, “Telkom fully supports Icasa’s view. The initiative­s we have taken and will take in future years are aimed at bringing about cost reductions for all, not only for Telkom customers.”

Londi Sibisi from Vodacom said the cost of delivering mobile services varies considerab­ly between countries.

“There are a number of factors that contribute, such as taxes, geographic size and import duties. The more urban the area, the lower the cost, the more rural the area, the higher the cost.

“This links to the question of the social implicatio­ns surroundin­g data prices that have yet to be resolved.”

Vinnie Santu spokespers­on for Cell C said her company’s data prices are very competitiv­e with data products as little as R6 per Gygabyte. “The single biggest input

cost is equipment and the rollout infrastruc­ture.

“In order for competitio­n to really thrive and see competitiv­e pricing passed on to the consumer, we need to see a proposed national broadband network implemente­d, or see mobile providers begin infrastruc­ture sharing that will see input costs decline and competitiv­e rates offered to consumers.”

Ruth Momberg spokespers­on for MTN said in other countries where data and airtime is perceived to be lower, coverage is not necessaril­y on par with South Africa.

Global Technology analyst Arthur Goldstuck said the price of data has come down dynamicall­y in South Africa, but only for those who can afford to buy data bundles in bulk.

“The poor pay the highest prices for data and the well-off pay the lowest.

“The real issue is not the data bundle cost, but the bundle rate people purchase. The higher the data bundle, the lower the price, and the lower the data bundle, the higher the price.”

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