Shoe­ing the fash­ion­able

Cape Argus - - LIFE - Tho­bile Maz­ibuko

OB­SESSED with shoes and lik­ing the de­signs of Africa Fash­ion House (AFH), we chat­ted with busi­ness de­vel­op­ment of­fi­cer Lawrence Umoroko, who ex­plains the mea­sures it takes to make a shoe.

AFH is a 100% black-owned brand. It spe­cialises in qual­ity be­spoke de­signs us­ing dif­fer­ent sorts of lo­cal and in­ter­na­tional fab­rics. It was es­tab­lished in 2014 by Cyn­thia Umukoro.

The in­spi­ra­tion to launch the brand came from her friends, who loved the clothes she made and would al­ways ask her to cre­ate some­thing for them as well.

One dress be­came two and now, AFH has three branches in Midrand, Pre­to­ria and Cen­tu­rion.

One might think that mak­ing a shoe is a lot of work, how­ever, at AFH, few yet care­ful steps are taken to make ex­tra­or­di­nary shoes.

Lawrence takes us through the process:

The shoe­mak­ing process be­gins with a client en­quiry.

We stock a cat­a­logue of over 75 leather and fab­ric com­bi­na­tions with al­most any imag­in­able style pos­si­ble.

A client's foot is mea­sured on a car­bon tem­plate where the size of the foot is traced out. Af­ter fab­rics and styles have been se­lected, the ac­tual work be­gins.

Each pair of shoe is cast over a shoe last match­ing the client’s foot mea­sure­ment, and then top leather is stretched over the last be­fore the shoe sole is added.

Holes are punc­tured for shoes re­quir­ing laces be­fore the prod­uct is pack­aged for de­liv­ery.

For more in­for­ma­tion, con­nect with AFH on www.africafash­ion­


STYLISH: This out­fit by David Tlale matches with AFH shoes.


TRENDY: AFH shoes can be matched with a She­ria Ngowi suit.

BEST FOOT FOR­WARD: All black, colour­ful, and blue and black shoes by AFH.

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