Cruise effortlessly into a bolder you this summer

PICHULIK is a brand designed for the woman who is not afraid to be bold by Katherine-Mary Pichulik.

The designer established the brand in 2012 after an inspiring trip to India.

I love the fact that you can wear a plain white outfit or black maxi dress, and by just adding one piece of jewellery your outfit gets a complete lift.

I would recommend adding a PICHULIK piece to take your outfit from daytime to night, or if you want to pull off a statement summer look at a New Year’s Eve party.

What makes this brand unique is that every garment is hand-crafted locally in Cape Town.

It is also invested in “The Brave Women”, which is a series of an archive of intimate portraits of courageous women with inspiring success stories.

If this brand was a person, according to Pichulik, “she would have a wicked sense of humour and a strong, yet inspired presence”.

Pictures: XANDRE KRIEL CRAFTY: From daytime to night, PICHULIK jewellery pieces are a companion to bring out the best in an outfit.

FLUIDITY: This look pays tribute to the classic resort signature of movement and softness, also staying true to the mood of effortless glamour.

EARTHY: Natural hues take the lead in a blend reminiscent of desert landscapes, with lots of deep colours.

STATEMENT PIECES: Influences of Indian ceremonial jewels come through in the PICHULIK jewellery.