Iconic sites from movie draw crowds
LA LA Land has sent droves of movie fans to Los Angeles locations featured in the Oscar-nominated picture, and now Warner is getting in on the act by resurrecting the coffee shop from the film for its studio tour.
Visitors on Warner Bros’ $62 (R815) basic tour or $295 (R3 800) deluxe package in Burbank, California, can see a pop-up version of the store where Mia, played by Emma Stone, struggled to make ends meet while juggling auditions in Hollywood.
La La Land was made by Lions Gate Entertainment, an independent film and TV company, but several scenes were shot on the Warner lot and Mia’s job in the studio coffee shop was part of the story.
The film has sparked visitor interest in a number of iconic Los Angeles sites, as well as businesses shown in the film, from the Griffith Observatory featured in the James Dean drama Rebel Without a Cause to the Lighthouse Café in Hermosa Beach. With Time Warner’s film division playing a role in the picture, tour patrons started asking guides about the movie, leading the studio to make it part of the attraction.
“Guests do ask,” said Carly Yates, a Warner Bros spokesperson. “They say, ‘Where’s the café?’ And it’s not a real café.”
For Warner, which has rented out its vast lot for other films, such as Spider-Man, it makes sense to call out La La Land. The film swept the Golden Globe Awards, is nominated for a record 14 Academy Awards and has taken in more than $300 million in worldwide ticket sales. With help from Lions Gate, the studio reconstructed the fictional coffee shop, which will be a part of the tour until March 6.
Seeing the key locations requires some driving and patience in Los Angeles traffic. It can take an hour and half to travel the 40km from Warner Bros to the Lighthouse Café, a Hermosa Beach jazz bar frequented by Ryan Gosling’s character, Sebastian.
That’s near the city’s pier, where Gosling sings the film’s feature song. Lighthouse general manager Steven Grehl said his bar sales have spiked more than 13% in the past three months.
He petitioned to keep the sign, added by the movie’s production designers, as a permanent part of the café after he noticed young people lining up to take pictures in front of it and plans to add more La La Land artwork and photos in the café.
“I want them inside,” Grehl said. “We’re going to ride this wave now. Regardless of what happens in the award season, we don’t think it will fade.”
Of course, to benefit from the attention, a business has to be open. The Rialto Theatre in South Pasadena, where Mia and Sebastian watch Rebel Without a Cause, has been closed for years except for a few private events, according to Escott Norton, founding president of a non-profit group pushing for its restoration.
“People stop to take pictures almost every day, and all because of La La Land, he said in an e-mail. “I’ve spoken to people from all over California, as well as New York, Texas and as far as Japan.”
Los Angeles recently awarded the film a “Made in Hollywood Honour” for location manager Robert Foulkes and others’ efforts to shoot almost entirely in the city. Other iconic sites included downtown’s Grand Central Market and a major highway interchange south of downtown where the opening dance number is shot.
The fact that this movie was filmed locally “made a lot of people very happy,” said Kim MacMullan, president of the Hermosa Beach Chamber of Commerce. – Bloomberg