Amsterdam calls last round for city beer-bikes
AMSTERDAM has banned beer bikes in the city centre as of November 1.
The practice of cycling through the city on a bierfiets – a bar on wheels surrounded by bike seats which tourists pedal along while drinking – was invented in the Netherlands in 1997 and has long been popular with visiting stag and hen parties.
However, in 2016 a petition begging Amsterdam city council to outlaw the “terrible phenomenon” garnered thousands of signatures. Amsterdam District Court stated that “the beer bicycle may be banned from the city centre to stop it from being a nuisance,” and on October 31 a ruling was passed by judges to enforce the ban, or bierfietsverbod.
The ruling called the beer bikes a “public order problem”, adding: “The combination of traffic disruptions, anti-social behaviour and the busy city centre justifies a ban.”
The Independent recently reported on Amsterdam’s decision to deal with over-tourism in increasingly innovative ways. Rather than turn visitors away, the emphasis is on introducing them to lesser-visited areas and attractions, while also appealing to more discerning travellers rather than those who are coming to drink heavily and take advantage of the city’s more flexible drug and prostitution laws.
The beer-bike ban could fit into the greater aims of attracting a different kind of tourist.
“We’re an open, tolerant city,” said tourism chief Geerte Udo. “How can you ever imagine us saying ‘You’re not welcome here!’?” Udo and the i amsterdam team, which oversees the city’s tourism, have spent the past two years trying to subtly move tourists away from the most popular attractions, such as the Red Light District and Museum Quarter.
They used the data stored on the chip inside Amsterdam’s City Card, which gives access to various attractions and free public transport, to analyse tourist behaviour and devise ways of changing it to ease congestion.
“We can see exactly how these people behave,” said Udo. “Everybody comes to the city and goes to the Van Gogh Museum in the morning, and (takes) a canal boat in the afternoon.”
The team then attempted to change this pattern, for example by suggesting people take a boat ride in the morning to avoid the crowds when they bought their City Card.
Another scheme involved displaying a live feed showing the queue at the most popular places, such as the Van Gogh Museum, to encourage visitors to plan their trip for later in the day or plump for another destination altogether.
An AI-powered service for Facebook Messenger is also in the works; it will scrape a person’s profile and then come up with interesting things to see and do in the city based on their posts and likes. Currently only available in Dutch, an English version is expected to be ready by late 2018.
“You cannot close a city,” said Udo. “It’s such a shortterm solution.”
She added: “You have to make solutions for the future to cope with the local world.” – The Independent