Cape Times

Water Conservati­on Challenge aims to slow the flow this month

- Kevin Freedman The Water Conservati­on Challenge

THE WATER Conservati­on Challenge is launching its 10th year.

Campaigner­s from all over the world have attempted to minimise their personal water use to no more than 25 litres per day.

In order to accomplish this, campaigner­s use creativity to limit their water use, while still maintainin­g their health and personal hygiene.

Some techniques include washing with a sponge rather than a shower, washing laundry by hand and just being more conscious of any waste.

These efforts have led to more awareness of water issues for millions of people and individual­s have personally pledged to save tens of millions of litres of water.

Water stewardshi­p is in the public consciousn­ess now more than ever.

Boil-water advisories in Canadian communitie­s impact tens of thousands each day and Cape Town is set to be the first major city to run out of water later this year.

Water conservati­on is a relatively simple concept that anyone can get behind, and the need has never been more prevalent.

The project aims to spread its message to as many people as possible. In its history, this small movement has:

Facilitate­d presentati­ons to thousands of students and community members around Winnipeg, Canada, and beyond.

Reached millions of readers, viewers and listeners of various media outlets all over the world.

Attracted followers and campaigner­s from more than a dozen countries.

The media has been a central component in helping to get the message out and we hope to continue to spread the message of the importance of water stewardshi­p. About the Challenge: The Water Conservati­on Challenge is an annual event held each March where campaigner­s around the world strive to severely limit their water use in the name of sustainabi­lity and awareness.

Founded in Winnipeg it is now in its 10th year.

I was trying to curb my personal water use at home.

After implementi­ng some water-saving initiative­s, I wondered just how little water I could use and still be functional, hygienic and healthy.

After some deliberati­on and calculatio­n, I settled on 25 litres, and the Water Conservati­on Challenge was born.

Initially a personal passion project, the challenge gained momentum, attracting others to take the challenge, and eventually became an annual event.

The challenge has reached millions of people with its message of conservati­on and stewardshi­p, and has captivated people all over the world. What we do Challenger­s strive to limit their water use to 25 litres of water a day for all they use (including drinking, cooking, washing, laundry, flushing the toilet, etc).

We do it for the month of March, or for a week, and then promote the message through traditiona­l media, social media or via presentati­ons to community and school groups.

We also get others to make pledges, but rather than pledge money, supporters pledge to reduce their water use by a certain number of litres a day (usually 25, but this could be less or more).

 ?? Picture: African News Agency (ANA) Archives ?? EVERY DROP COUNTS: A water-saving device that decreases the flow of water.
Picture: African News Agency (ANA) Archives EVERY DROP COUNTS: A water-saving device that decreases the flow of water.

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