Londie London going the Ambitiouz route
LONDIE London, the soulful songstress from Witbank, is the latest signing to powerhouse record label Ambitiouz Entertainment.
I have to be honest – I wasn’t familiar with London’s name or her music until I looked her up on the internet.
The results on Google proceeded to amaze me, for she is known as an Instagram model who posts short videos of herself singing. However, that is not how she and Ambitiouz came together.
“Ambitiouz had called me to appear in Emtee’s music video and I told them that I’m not only a model, but I can actually hold a note,” she explained.
“So they said ‘we’ll call you back for the music video’, and then when they called me back for another interview, they said: ‘Okay, we’re willing to sign you as an artist’.”
London comes from a musical background, with her father being an isicathamiya singer and her brothers also venturing into hip hop.
“I’m a soul singer, I’ve been singing since I was six years old, having come from a musical family. Even when I didn’t want to, I would be singing with my family, especially around Christmas time,” London said.
Although Ambitiouz’s mandate in music seems centred mostly on hip hop, London decided to set herself apart with her only single, He Goes, which would be categorised in the house genre.
“I definitely wanted my music to be on the side of house and dance music. I didn’t want to be seen as another hip hop artist from Ambitiouz, but I wanted to be known as a house artist, because that is my main sound,” London explained.
“I had no planning ideas or sessions before I recorded the song, because I recorded He Goes the day after I signed the contract,” she noted.
London’s single already has a music video out on online music platforms and television.
Even though she has released a house song, London has been featured on two different songs, with MissPru DJ on the hip hop single Isaga Lam, and with BET-nominated Ghanaian artist D Black on his song Ma Nonko.
Apart from her music, London is also a jewellery design graduate and a model (she has a large following on social media).
“I want people to know that I am a hard worker. I don’t want them to see that I relied on my looks to get into music.
“I participated in a lot of talent shows, where I was the runner-up, so I am serious about my music career,” she further explained.