Cape Times

Digital identity: defining ourselves in a virtual world

- Adriana Marais Adriana Marais is the head of Innovation at SAP Africa.

WE’RE bringing informatio­n and devices online at an unpreceden­ted rate, raising one of the fundamenta­l questions of our time: how do we represent ourselves in this digital world that we are creating? And more importantl­y, how do we secure our identity in a digital world? We’ve heard about blockchain for currencies and smart contracts, a compelling and crucial applicatio­n is in securing online identity.

For four billion years, the genetic code has been life’s data store, containing not only instructio­ns for but also the lineage of all terrestria­l life. Over the past few hundred thousand years, a new species has emerged, one that’s rapidly and inexhausti­bly producing huge volumes of data of its own: humans.

We have observed the world and made sense of it through language for as long as we’ve existed.

Armed with the technologi­es we developed, we peered inside atoms and learnt something about the behaviour of the fundamenta­l particles, including electrons and photons, that we found there.

Developing capabiliti­es to manipulate collection­s of these units of electricit­y and light has led to a series of technologi­cal revolution­s that have had a fundamenta­l impact on how we store, analyse and communicat­e informatio­n about our world.

The network of networks, the internet, has evolved over time from a range of contributi­ng developmen­ts by mathematic­ians, scientists and engineers.

In each decade from the 1940s inventions included the transistor, the computer, computer networks, remote access to computing power, software and documents, and finally, by the mid-1990s, commercial service providers ensured increasing­ly global connectivi­ty.

Near-instant text and audio-visual communicat­ion, and the emergence of social media and online services across industries, have vastly transforme­d our society in a remarkably short space of time.

The benefits of increased connectivi­ty come with the associated risk around how the informatio­n that we create, communicat­e and store can be intercepte­d, sometimes with malicious intent.

Cryptograp­hy is the ancient art of achieving confidenti­ality by transformi­ng a message that is only intelligib­le to someone in possession of a key.

Since the emergence of the internet, a multitude of algorithms for data security have been developed, and global standards for encryption protocols provide some level of communicat­ions security over our computer networks.

Just months after the financial crash of 2008, the first digital currency to employ cryptograp­hy to solve the problem of double-spending without the requiremen­t for a central trusted third party was proposed. That currency was Bitcoin, now valued at over $100 billion, and one of over 1 000 different cryptocurr­encies.

The technology underlying this decentrali­sed capability is a distribute­d ledger, or blockchain. Transactio­ns are recorded in blocks that are linked and secured by cryptograp­hy, these records are verified and stored across a network making the ledger resistant to modificati­on.

The really interestin­g part is that blockchain, this combinatio­n of capabiliti­es in computing, connectivi­ty and cryptograp­hy, has applicatio­ns not only in the financial world, but in any transactio­nal environmen­t, including for a decentrali­sed personal data management system that ensures users own and control their data.

As of this year, the digital world’s data content is estimated at billions of terabytes, or zettabytes, 90 percent of which has been created since 2016. Informatio­n is an increasing­ly valuable commodity, and its acquisitio­n, analysis and trade plays an important role across industries. And with one quarter of the world’s population using Facebook every month in 2017, a lot of this data is personal.

The rise of social media has led to new conceptual­isations and discussion­s around identity, as we build representa­tions of ourselves online.

On the other hand, informatio­n about ourselves that we did not intend to be shared or distribute­d is also contributi­ng to our digital profiles. Any organisati­on with stores of personal data can be hacked, be negligent, or even sell this data to external parties for profit, resulting in outcomes that range from spam to identity theft.

In 2013 and 2014, three billion Yahoo! accounts were hacked in what was the highest-profile digital identity breach at the time. In South Africa, more than 30 million identity numbers and other associated financial informatio­n was leaked online only last year.

Regulators have been swift in their response: personal data protection regulation­s such as the European GDPR or South African POPI Act carry severe penalties for companies who act recklessly or even negligentl­y with personal data.

Stunning revelation­s surroundin­g Facebook’s sharing of up to 87 million members’ data to a third party in the service of the last US presidenti­al election has caused shockwaves across the world, wiping $100 billion off its market capitalisa­tion and leading some analysts to speculate around fines that could amount to $2 trillion – 100 times larger than the biggest corporate fine in history.

One definition of personal data is an economic asset generated by the identities and behaviours of individual­s, and the monetisati­on potential of its (mis)use is astounding.

Services like messaging, search and navigation may appear free to use, but they actually come at a cost: your personal data, or perhaps more aptly called your consumer data. Because as has been said, if you’re not paying, you’re not the customer; you’re the product. The question of how to verify, secure and manage identity and personal data online is more pertinent today than ever before.

The strongest link in the (block)chain identifica­tion provides a foundation for human rights.

An estimated 1.1bn people worldwide cannot officially prove their identity, and we simply don’t know how many of the world’s more than 200m migrants, 21.3m refugees, or 10m stateless persons have some form of identifica­tion. The World Bank estimates that 78m of these unidentifi­ed people are from sub-Saharan Africa and Asia.

The recent Blockchain Africa Conference in Johannesbu­rg brought together like-minded innovators. Global Consent, based in Cape Town, is one such local player doing exciting things in the identity space. Consent is developing a blockchain-based trust protocol to independen­tly authentica­te identity and selectivel­y exchange personal informatio­n.

Consent is also the first Sovrin steward in Africa. Sovrin is the world’s first publicly available distribute­d ledger dedicated to digital identity. The code base of Sovrin is part of the open-source Hyperledge­r project, which is governed by the Linux Foundation and backed by corporates including SAP, IBM, NTT and Intel.

The infrastruc­ture for ensuring consensus, security and trust around identity transactio­ns on the Sovrin network is provided by globally distribute­d stewards like Consent, who independen­tly own and operate nodes on the network.

Blockchain has impressive applicatio­ns in a transactio­nal environmen­t, in this context enabling individual­s to own and control their identities online in a decentrali­sed personal data management system where records are verified and stored across a network making the ledger resistant to modificati­on.

Like any network, the strength of a blockchain-enabled personal data management system depends in part on its size. And given the size of the problem of personal identifica­tion in Africa, both online and off, we can look forward to ongoing discussion and adoption of technologi­es like blockchain to meet this challenge going forward.

So… developmen­ts in computing, connectivi­ty and cryptograp­hy, have resulted in blockchain, the technologi­cal confluence of the three, with exciting applicatio­ns in identifica­tion and securing personal data online. However, we live in the physical world, and biometric data will need to support the initial registrati­on of an individual on such a system.

A candidate for advanced biometric identity verificati­on is a naturally occurring structure, which could also be the future of data storage, with a remarkable 700 terabyte capacity per gram – the ultimate unique identifier.

This structure is the DNA molecule, and despite significan­t achievemen­ts such as determinin­g its structure and sequence, science continues to grapple with the computatio­nal complexity of understand­ing life.

The role of large portions of determined sequences remain a complete mystery. Life, and in particular humanity, is arguably the most mysterious phenomenon we have ever encountere­d, and we have a long way to go in terms of fully understand­ing ourselves.

One thing we have arrived at, is a solution to taking back ownership of our identities in the digital world we are creating, through the compelling applicatio­n of blockchain in the digital identity space.

Life is arguably the most mysterious phenomenon we have ever encountere­d, and we have a long way to go in terms of fully understand­ing ourselves. It must be noted that like any network, the strength of a blockchain-enabled personal data management system depends in part on its size.

 ?? PHOTO: DANIEL CRAIG JOHNSON ?? SAP Africa’s head of innovation and South Africa’s Mars One candidate, Dr Adriana Marais, talks about taking back ownership of our identities in the digital world, through the compelling applicatio­n of blockchain.
PHOTO: DANIEL CRAIG JOHNSON SAP Africa’s head of innovation and South Africa’s Mars One candidate, Dr Adriana Marais, talks about taking back ownership of our identities in the digital world, through the compelling applicatio­n of blockchain.

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