Glamour Magazine relaunched today
A BRAND-new Glamour magazine is launched today, under the vision of its new editor-in-chief Asanda Sizani, the first black editor of this international brand, who has introduced new pages, new faces and new conversations.
For the first time ever, the cover will feature a local hip hop artist, Nadia Nakai, alongside a South African lawyer and activist, Thando Hopa.
“There are no words to describe it. I am excited, hopeful and optimistic about the future of Glamour,” said Sizani.
“I understand the significance of this moment being the first black editor-in-chief of this international brand – as a black girl from the Eastern Cape in King William’s Town, I didn’t grow up exposed to media, agencies and entertainment.
“I had to grow into it myself, do research and put in the work.
“I have a responsibility as the first black editor to make a positive impact. To be someone that will hopefully inspire black and brown girls and boys out there, from different backgrounds who had to fight to get their voices heard in creative industries and to create platforms to open doors of opportunity for other people.”
The 33-year-old did a design foundation course at the Cape Peninsula University of Technology and later studied art direction at Red and Yellow School of Advertising.
She was the fashion editor of Drum magazine for two years and then took up the same role at Elle magazine.
Following her position as fashion editor, she went on to become the fashion director at Elle magazine until her current position at Glamour.
“I always prepped myself to play this role. At times I was expected to jump in and fill that responsibility. I was groomed for this part.
‘‘Constantly questioning other editors I would be curious and seek out mentors because it is something I wanted for myself.
‘‘This role is a bigger added responsibility but I am definitely equipped.”
She added that Glamour was refreshing its pages to reflect the spirit of its legacy built on feminism.
It will now become more inclusive, “body positive, dynamic, empowering and at the tipping point of trends”.
“It’s for women who pay attention to the world around them, are engaged, and actively involved. They love the skin they’re in, and also happen to live each day with a good dose of glamour.
“We are speaking about sisters celebrating sisters.
“This is a pivotal time where we can no longer think about us in singular form, we need the power collective of other women,” she said.
The magazine will be divided into four sections, #Look, #Feel, #Live and #Think.
“We want to inspire the reader with communicating the message of feeling beautiful inside out.
‘‘Readers can expect style with substance, something or someone that’s unexpected, a sprinkling of a more aspirational fashion offering, all without forgetting to balance weightier topics with light, playful content,” Sizani said.