TASTY TEES TALK
TUCK IN TO A TREND
YOU know that irritable bordering on angry feeling you get when you’re hungry? Believe it or not there’s a word for it: “Hangry”. And the creator of Tasty Tees felt the term (and many other food- related terms) was worthy of its T-shirt.
The brainchild behind these quirky T-shirts is Ashraf Booley.
Booley is a 27-year-old writer, internationally published poet, foodie and entrepreneur who, after completing the Mandela Washington Fellowship for Young African Leaders on New York City’s Staten Island, came home to Cape Town feeling invigorated and inspired.
Tasty Tees, a brand of foodie T-shirts, is one of Booley’s many professional and personal ventures – of which he is the co-owner and founder. The brand launched online in June, and is a collaboration with local designer Marcus Viljoen.
“I conceptualised the idea about two years ago but kept putting it off for a number of reasons.
“With the help, support and encouragement of a close friend, I finally decided to give it a whirl,” Booley says.
“I live and breathe food – I’ve cooked and baked from a young age, thanks to my beloved mom.
“I also have a passion for fashion and worked for award-winning food magazines, so it’s only natural that I combined these interests to create Tasty Tees.”
For its launch, Tasty Tees released three unique limitededition prints: Melkskommel, Hangry and Can’t Dill.
“Hangry” is a portmanteau word coined by combining “hungry” and “angry” – a feeling we can all relate to. To date, this design seems to be a favourite among foodies.
The T-shirts are screen printed and made from 100% combed cotton to ensure the highest quality standards. They’re currently only available in standard white and are unisex, with sizes ranging from XS-XXL.
Booley says they’re not only suitable for summer, but paired with the right garments can be worn in any season.
Think denims, leather, suede, sequins, blazers, solid colours and bright patterns.
Booley plans to do a physical launch in the near future, with a number of exciting new designs in the works – so keep your eyes peeled.
Tasty Tees T-shirts retail for R320-R340, excluding delivery, and can be purchased online at tastytees-za.myshopify.com