Independent Media flies high
INDEPENDENT Media scooped three awards in the recent WAN-IFRA 2018 African Digital Media Awards in Johannesburg at the weekend.
The company won Best in Social Media Engagement for #WeRemember.
Independent Media were also runners-up in the Best Branded Content Project category for their coverage of this year’s BRICS Media Forum in South Africa and the Best Digital Marketing Campaign category for “Connecting South Africans”.
The #WeRemember campaign ran during Women’s Month, honoured victims of gender-based violence by telling the stories of 31 women who had been murdered, many of them by their intimate partners.
Independent Media’s online news platform IOL editor Riana Howa said: “This year we didn’t feel like it was right to ‘celebrate’ Women’s Month when so many women were losing their lives because of gender-based violence.
“We wanted these women to be more than today’s headline, or a statistic to be trotted out when it is time to report on the fight against crime. They had hopes and dreams and they need to be remembered.”
Media organisations from six different countries were included in the shortlist of this year’s African Digital Media Awards, which was organised by WAN-IFRA, The World Association of Newspapers and News Publishers.