Cape Times

WHEN SEXISM IS THE NAME OF THE GAME

- MARK KEOHANE

Ghalib’s life was his message. One of his most popular and perceptive couplets is about the desires and greed of humans:

“Haazaron khwaishe aise ki har khwaish par dam nikle

“bahut nikle mere armaan lekin phir bhi kam nikle.”

“My wishes are in thousands, and each wish is worth dying for; I got most of what I desired, but still desired more.”

The deep philosophy depicted through Ghalib’s creations is ever relevant.

His instinctiv­e understand­ing of human nature and the ability to observe it as if from a higher state of consciousn­ess made his poetry both rich and layered.

And the faculty to present such ethereal thoughts in a simple and comprehens­ible language made him human.

While we humans are busy pushing fellow creatures, plants and animals on this planet to the brink of extinction, one couplet from Ghalib renders a critical assault on the unrestrain­ed and unfettered consumeris­m of our times.

“Chand tasvir-ae-butan, chand hasino ke khatoot, “Baad marne ke mere ghar se yeh saaman nikla.”

“A few pictures of the beloved, a few letters of the beauties; these were the items I left behind when I died.”

Shukla is the Indian Consul General in Cape Town FRANCES Silva, a retired profession­al footballer, tweeted: (sic) “Imagine winning the first ever women’s Ballon d’Or. Then giving an unbelievab­le speech about how big this is for women’s football. Then asking little girls to believe in themselves. Then being asked to twerk. F@#k off dude…”

The dude in question is French DJ and radio host Martin Solveig – and despite all his protests of misinterpr­etation and humour, he can indeed f*** off. Sport, as with society, has no place for the lack of respect shown to Ada Hegerberg at the Ballon d’Or awards.

Hegerberg, the scorer of 250 goals at just 23, in her history-making moment of triumph as the inaugural women’s Ballon d’Or winner, had to be subjected to such prejudice, sexism and inappropri­ate crassness.

It was deplorable and another reminder of just how sexist the man’s world of sport still gets so proudly and publicly paraded. It simply can’t be excused or tolerated.

Former tennis world No 1 and three-time Grand Slam winner Andy Murray was emphatic in his disgust of Solveig and the shameful way Hegerberg’s finest moment played out. “Why do women still have to put up with that s***?” he wrote on Instagram. “What questions did they ask (Kylian) Mbappe and (men’s winner Luka) Modric? I’d imagine something to do with football… and to everyone who thinks people are overreacti­ng and it was just a joke… it wasn’t. I’ve been involved in sport my whole life and the level of sexism is unreal.”

West Indies cricketer Chris Gayle got his (Australian) Big Bash T20 contract cancelled and was kicked out of the tournament for his sexist behaviour when he invited television commentato­r Mel McLaughlin out during a live interview and then told her “not to blush baby”.

Disturbing­ly, more than 50% of polls on social media felt Gayle had done nothing wrong. Equally, more than 50% felt McLaughlin had done the flirting and “wanted it”.

The cringe-like and depressing social media comments confirmed the continued strength in society of the Neandertha­l male narcissist.

The 2018 Soccer World Cup in Russia was another reminder of just how little society has progressed in acknowledg­ing the equality of a woman to a man and also of respecting this equality in a profession­al working environmen­t.

Television reporter Julia Guimaraes was subjected to a fan trying to kiss her while she did her live crossing. “Sad… shameful…” she tweeted. A profession­al colleague, Berlin-based Colombian journalist Julieth Gonzalez Theran, was also groped and kissed by a man during a live crossing. No male reporter gets insulted in such a way and no male soccer player gets asked to twerk when named the world’s best player.

Cosmopolit­an surveyed 2 235 full-time and part-time female employees aged 18-34 and found that one in three women experience­d sexual harassment at work, yet only 29% were confident enough to report the issue.

Sexual harassment now passes in the guise of soft sexism or simply as a “misunderst­ood joke”, to quote Solveig. It certainly doesn’t help women’s soccer’s fight for equality when Fifa ex-president Sepp Blatter goes public in saying that female players could have “tighter shorts” to help boost ratings.

It also does nothing to pound to pieces the ongoing prejudice when the winners of the men’s soccer World Cup get 60% more than their female equivalent­s.

Locally, South Africa’s finest women’s players were subjected to similar humiliatio­n. They were magnificen­t in making the final of the Africa Cup of Nations for Women, but the vitriol on social media was obscene because they dared ask to be rewarded in a similar fashion to their male counterpar­ts. To quote (Andy) Murray, “why do women still have to put up with that s***?”

Keohane, a multiple award-winning sports journalist, is the head of sport at Independen­t Media

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