Utterly pristine global cuisine

THIRTY South African businesses will showcase some of the country’s finest food products and beverages at the 44th Foodex exhibition in Japan on Friday.

The exhibition is designed as a platform for creating and expanding business opportunities, and to exchange information on the latest trends regarding the global food industry.

Speaking ahead of the exhibition, Minister of Trade and Industry Rob Davies described Japan as a traditional key trading partner for South Africa, with the annual total trade being about R90 billion over the past five years.

He pointed out that agricultural trade with Japan had increased from R2.4bn in 2013 to R2.7bn in 2017. This, he said, was a positive indicator that South African products were of significant interest to the Japanese market.

Among the 30 business owners, supported by the Department of Trade and Industry, is the owner of Winston & Julia, Wilhelmina Jerman, who said she looked forward to showcasing her chocolate products at the fair.

“I will be very excited if we do get an order. We put a lot of focus on beautiful packaging for our products, and for the Japanese market beautiful packaging is crucial. Our products should be spot-on for this market. I am also very excited to see what the rest of the world is offering at Foodex,” said Jerman.

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