La RicMal eyes Ghana market

A STELLENBOSCH-based wine company, La RicMal, yesterday said it was planning to invest in Ghana by setting up a bottling plant in the country.

This was motivated by the growing demand for South African wine in Ghana, said La RicMal marketing manager, Malcolm Green, who will be travelling to the West African country next week.

“Over the years we have seen the demand for South African wines in Ghana growing as a result of an increase in their consumption.

Our research has established that the volumes of South African wines consumed in Ghana are starting to overtake the French and Portuguese wines.

Green will be one of about 30 business people who will be participating in the Outward Trade and Investment Mission to Ghana from March 24 to 30.

The trip was organised and funded by the Department of Trade and Industry through its Export Marketing and Investment Assistance Scheme. The objective of the scheme was to develop export markets for South African products and services and to recruit new foreign direct investment into the country.

Trade and Industry Minister, Dr Rob Davies, said the mission to Ghana was part of South Africa’s investment-led bilateral trade approach with African countries aimed at increasing intra-Africa trade and investment.

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