USE THE LAWS OF INFLUENCE TO FIND THE ONE Justin Cohen shows people how in new book
MOST South Africans will know Justin Cohen as a motivational coach and guest speaker on current affairs programmes.
But the business strategist wears many hats, including that of author and psychologist.
It was therefore fitting that M-Net enlist his expertise for its new show Single Wives SA. As the host and transformational coach of the reality show, Cohen brings many years of experience to the table.
To coincide with launch of the show, he’s released his new book Winning With Relationships – 21 Laws of Influence in Love and Business.
In the book, Cohen discusses the laws of influence and breaks it down into 22 chapters.
If you’re thinking this is another self-help book touted by just another motivational speaker, you’re mistaken.
“In our rapidly changing world, even when it’s in crisis, one constant we can rely on is that human relationships will always be vital, whether face to face or online,” writes Cohen. While discussing his theories, he uses cold, hard facts, something that most selfhelp “gurus” choose to ignore, never giving props where they’re due.
He makes reference to The Grant Study, one of the longest-running longitudinal studies of human development.
And for those who think they can’t relate, he throws in a science fact or two.
What exactly are the 21 laws of influence Cohen refers to?
“You’ll learn how to read people instantly so you can quickly adjust your approach to get the best out of them.
You’ll find out how to resolve and prevent conflict so you can have more peaceful, harmonious relationships. You’re even going to discover how to predict divorce with 94 percent accuracy,” he writes in his intro.