BOITY THULO ON HER NEW FRAGRANCE
‘It’s an ode to the duality in women, softness and sensuality versus power’
JUST when you thought Boity Thulo couldn’t surprise you any more, she does just that by launching her own fragrance, Boity Pink Sapphire, in collaboration with Halo Heritage.
She now joins South African celebrities such as Gert-Johan Coetzee (Double Platinum), Connie Ferguson (True Self), Jeannie D (Jeannie in a Bottle) and Nonhle Thema (Precious Ivy), who have released their own fragrances.
With Covid-19 putting the kibosh on a traditional starstudded, red-carpet launch, Boity kept things intimate and celebrated her launch on a virtual platform, too.
In a Zoom interview with the actress, musician, entrepreneur and style star, she shed light on how the venture came to be.
Taking a minute to tend to her puppy, she shared: “Well, they (Halo Heritage) approached me and asked if I would be interested in a collaboration. For me, because of what they stand for, because they are all about creating luxurious hair and beauty products for African women
by Africans, that’s interesting and
it made it easy for me to jump at the opportunity.”
Her fragrance is beautifully packaged in a turquoise, jewelshaped bottle with elegant gold detail.
Thulo said: “It’s an ode to the duality in women and me. I’ve always been told I’m a mixture of sweetness and strength, so I wanted to play on that. I wanted to encapsulate the duality of
women, celebrating the sensuality and softness of women but also celebrating the power of women. So I think that is what the scent is about, playing on those two very important traits of women: the softness but also the strong and powerful side.”
She was hands-on throughout the design process as well.
“I was a part of the process every step of the way,” she said. “The bottle, obviously, is very beautiful.
The colour turquoise, for me, always represented luxury, sensuality, beauty. It’s timeless. It’s also a colour I’ve worked with many times. I feel like it represents what I feel and what I want my brand and my products to look like.
“With regards to pink, one of the partners at Halo Heritage, when they first met me, hugged me and told me I have a pink aura. And that stuck with me. I feel like it is such a beautiful compliment. And when we were having a conversation about the perfume, I knew that I had to somehow incorporate pink and that pink aura idea into the fragrance.
“We didn’t know how and eventually it came to Pink Sapphire. That’s how pink comes into the packaging. With the gold icons, I’m wearing the necklace right now. I never take this off. It’s something the creators picked up on and wanted to incorporate into the package. I was like, it makes complete sense, hence the chain around the bottle. It speaks to this necklace that I never take off. It is a part of me.”
She added: “Sapphire is a gemstone I love. The qualities of the sapphire are qualities I hold high, like sensuality, beauty, courage, faithfulness, because it is all the things I stand for.”
On what’s in the pipeline, Thulo said: “I’m still building on my music career. Soon enough, I will be dabbling in something completely different. It is something I will talk about in the near future. But it is also really exciting.”