THE DIGITAL DEALER CONFERENCE IN ASSOCIATION WITH INNOVATION GROUP
With new technology continuing to shape the future direction of the motor industry, it is more critical than ever to stay ahead of the trends that will change the way South African dealerships operate. Vehicle buyers now turn to the Internet and mobile devices to guide them through their purchasing decisions, by way of search, online reviews, social media, and user-friendly experiences. This behaviour requires dealerships to adopt cutting–edge technologies and digital strategies to maintain their competitive advantage. The CAR Digital Dealer Conference is where top OEMS and dealers go to stay ahead of the technology curve. The event delivers an array of industry speakers – local and international – and networking opportunities. It’s a program carefully designed to impart groundbreaking business strategies to the SA motor industry.