THE DIG­I­TAL DEALER CON­FER­ENCE IN AS­SO­CI­A­TION WITH IN­NO­VA­TION GROUP

Car (South Africa) - - TECH -

With new tech­nol­ogy con­tin­u­ing to shape the fu­ture direction of the mo­tor in­dus­try, it is more crit­i­cal than ever to stay ahead of the trends that will change the way South African deal­er­ships op­er­ate. Ve­hi­cle buyers now turn to the In­ter­net and mo­bile de­vices to guide them through their pur­chas­ing de­ci­sions, by way of search, on­line re­views, so­cial me­dia, and user-friendly ex­pe­ri­ences. This be­hav­iour re­quires deal­er­ships to adopt cut­ting–edge tech­nolo­gies and dig­i­tal strate­gies to main­tain their com­pet­i­tive ad­van­tage. The CAR Dig­i­tal Dealer Con­fer­ence is where top OEMS and deal­ers go to stay ahead of the tech­nol­ogy curve. The event de­liv­ers an ar­ray of in­dus­try speak­ers – lo­cal and in­ter­na­tional – and net­work­ing op­por­tu­ni­ties. It’s a pro­gram care­fully de­signed to im­part ground­break­ing busi­ness strate­gies to the SA mo­tor in­dus­try.

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