Gabrielle kannemeyer
stylist
You do it all – magazines, music videos, film – how is the South African creative industry evolving?
It’s certainly diversified and, through social media and big-brand collaborations, there are more opportunities for creators to flourish.
How do you keep your creativity alive and unpredictable?
What I create is informed by what I see. south africa’s landscapes are incredibly complex and this directly affects my visual language and how I construct images.
As a creative, do you see yourself with an artistic responsibility?
It is my job to challenge the conventional ways in which we see things. For the longest time this has been a male-dominated industry, so I see my role as one to challenge the construct.
What changes do you hope for?
More women in powerful roles, more diversity and more value being placed on art.