SA’s Trevor ups the numbers to record levels

SA-BORN comedian Trevor Noah has added another feather to his cap as The Daily Show reels in record viewings.

According to US audience measurement system The Nielsen Company‚ The Daily Show attracted more than 1.5 million viewers in February.

The number was up 17% from the year before.

The figure was the highest number of viewers the show attracted since Noah took over as the host in September 2015, 17 months ago.

“February was The Daily Show’s mostwatched and highest-rated month ever among total viewers.

“It continues to dominate among Comedy Central’s core‚ a key millennial audience‚ finishing February as the most-watched and highest-rated daily late night talk show among all millennials‚” Comedy Central said.

The Daily Show faced sharp declines among traditional TV audiences in the first few months of Noah taking over the show.

But according to Comedy Central there has been steady growth over the last few months‚ especially among digital audiences, where it recorded a growth of over 42% in one year.

It added that the increase in viewers apparently made The Daily Show‚ the only late night show to record year-over-year growth.

The channel further claimed that the talk show was one of the most popular in the US and gained over six million engagements on its social media accounts in February alone.

The spike in viewership comes just days after Time magazine featured Noah on its latest cover, hailing him a “next generation leader”.

“Since his debut in 2015‚ the South African comedian has more than doubled the show’s international reach and he has now become the master of the eloquent Trump-takedown‚” said Time on Instagram.

Last week news broke that Noah had bought a New York apartment for more than R130million. — TMG