Mabena fired up by supervisory role at MSG
RENOWNED radio practitioner Bob Mabena has joined black-owned and operated media company MSG Afrika Group as group head of programming of MSG Broadcasting with effect from May 1.
In his new role at MSG Broadcasting, Mabena will oversee talent and content output in the four group stations – Limpopo’s Hottest Frequency; Capricorn FM, Gauteng based talk radio station, POWER 98.7 and soon to be launched Rhythm FM and Beat FM in the Eastern Cape and Free State, respectively.
Mabena will also support individual station managers in deriving commercial value for their clients.
On his appointment at MSG Broadcasting, Mabena said “I am looking forward to working with entrepreneurs who are committed to the radio medium and who understand its power in shaping the social and business landscape of our country.
“I have lived radio throughout my career and believe my new role will allow me to apply my extensive broadcast experience in the boardroom.”
According to MSG group chairman, Given Mkhari, Mabena’s appointment will further deepen the group’s creative and operational capacity.
“A fast-growing company like ours requires credible and knowledgeable professionals like Bob who can guide our talent across the markets that we operate in,” he said.
“I cannot think of a better person who has inspired so many practitioners and who holds such a wealth of industry experience. We are happy that Bob is now an MSG man.”
Mabena started his radio career in 1989 at Radio Bop, and after three years was recruited by the founding station manager of Radio Metro, Koos Radebe.
Mabena’s stay at Radio Metro brought with it more national exposure in the form of a variety of TV shows, including Pick a Tune and Studio Mix, to mention a few.
While at Radio Metro, Mabena also raced professionally in the Group N series for Nissan South Africa.
Mabena continues to present his breakfast show, 180 with Bob on Kaya FM until the end of this month. — DDC TMG