Cli­mate change a worry for SA's youth

Daily Dispatch - - News - BOBBY JOR­DAN

Younger South Africans are more con­cerned about the im­pact of cli­mate change on the world’s oceans than their older com­pa­tri­ots‚ a global con­sumer sur­vey has found.

One quar­ter of all 18- to 34year-olds sur­veyed in SA con­sider cli­mate change one of the most se­ri­ous is­sues af­fect­ing the ocean en­vi­ron­ment‚ com­pared with just 17% of those older than 55.

Younger South Africans are also more pos­i­tive about the role of re­tail­ers in pro­mot­ing sus­tain­able fish­ing‚ ac­cord­ing to the sur­vey con­ducted by global seafood cer­ti­fi­ca­tion non­profit the Ma­rine Stew­ard­ship Coun­cil (MSC).

World­wide‚ a greater pro­por­tion of con­sumers are de­mand­ing eco-friendly seafood that has been in­de­pen­dently ver­i­fied. Of the 25‚000 sur­vey par­tic­i­pants across 25 coun­tries‚ 72% would like to hear more from com­pa­nies about sus­tain­abil­ity of seafood prod­ucts (up from 68% in the last sur­vey two years ago).

SA’s hake trawl fish­ery is coun­cil-cer­ti­fied‚ which al­lows the prod­uct ac­cess to lu­cra­tive for­eign mar­kets where MS-Ccer­ti­fi­ca­tion is a re­quire­ment.

MSC mar­ket­ing head Richard Sto­bart said the sur­vey showed in­creas­ing global trust in the MSC brand. “This sur­vey shows that con­sumers re­ally do care about the oceans‚” he said in a state­ment on Thurs­day.

“But with so much con­fu­sion about how con­sumers can help‚ it’s more im­por­tant than ever to cut through the clut­ter and de­liver an easy way for peo­ple to choose sus­tain­able seafood.

“With a ris­ing con­sumer fo­cus on price and the find­ing that more than half of con­sumers re­port eat­ing seafood weekly‚ it is crit­i­cally im­por­tant that they have a range of clearly la­belled sus­tain­able op­tions at the right price point.”

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