No easy start for the MSL

Daily Dispatch - - Sport - KHANYISO TSHWAKU

Cricket South Africa (CSA) head of com­mer­cial Clive Ek­steen has said that it will be un­fair to ex­pect the Mzansi Su­per League to break even fi­nan­cially in its first year of op­er­a­tion.

The league starts next Fri­day and in a sports port­fo­lio com­mit­tee meet­ing two weeks ago‚ CSA chief ex­ec­u­tive of­fi­cer Tha­bang Moroe said the as­so­ci­a­tion were ex­pect­ing to make losses of more than R600m over the next four years.

Moroe had said the fore­cast losses did not in­clude the Mzansi Su­per League‚ but rather the fi­nan­cial paucity of in­com­ing tourist teams.

South Africa will be host­ing Pak­istan and Sri Lanka this sea­son; sides that don’t turn the broad­cast cash wheels like In­dia‚ Eng­land and Aus­tralia.

“The in­ten­tion is for the league to make money, be­cause it’s a com­mer­cial league and there are com­mer­cial im­per­a­tives‚” said Ek­steen.

“Re­al­is­ti­cally‚ you’re not go­ing to have a league break even in its first year. It’s un­heard of‚ es­pe­cially where we’ve come from be­cause it’s been a tough start.

“We’re con­fi­dent that it’s go­ing to be a suc­cess­ful league from a three- to five-year out­look.”

Ek­steen said CSA have com­mer­cial part­ners that will be an­nounced some­time next week.

CSA had an­nounced on Oc­to­ber 18 that Global Sports Com­merce (GSC) was go­ing to be the tour­na­ment’s of­fi­cial com­mer­cial and broad­cast part­ner for the next five years.

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