Marvel heroes up next
South Africa’s Super Rugby franchises will take on an even more comical edge next season when the four teams dress as Marvel Superheroes.
SA Rugby has teamed up with sponsors SuperSport‚ Vodacom and the Disney-owned Marvel to create new home kits for derbies featuring the Stormers‚ Bulls‚ Sharks and Lions in the 2019 Super Rugby season.
In an apparently groundbreaking collaboration‚ each of the South African Super Rugby teams will be assigned a Marvel Super Hero as their look for the home derbies next season.
The Bulls kit will be emblazoned with the colours of Captain America‚ the Emirates Lions will channel their innerSpider-Man‚ Sharks’ kit will be inspired by Black Panther and the Stormers will be wearing Thor’s colours.
The kit designs will be revealed at a later stage.
“Marvel Super Heroes are among the most loved and recognisable characters in the world‚ very much like local Super Rugby players and clubs‚” said Luke Roberts‚ retail director for The Walt Disney Company Africa.
“Whether it’s Spider-Man’s genius and agility‚ Thor’s strength and endurance‚ Captain America’s honour and strategy or Black Panther’s speed and stamina‚ we are thrilled to collaborate with clubs in this year’s South African Conference Super Rugby‚ aligning these character attributes with our own iconic teams.”
Jurie Roux‚ CEO of SA Rugby‚ said this was one of the most exciting developments to the local Super Rugby scene in many years.
“Vodacom Super Rugby has always been about entertainment and providing supporters with something new‚ and in 2019 we will definitely achieve that with this exciting endeavour with Marvel‚” said Roux.
“The global rugby landscape is changing and teams across all continents are trying new things to further raise the interest of fans.
“We envisage reaching new audiences and gaining new supporters for our franchises and the game as a whole in South Africa.”
Gideon Khobane‚ SuperSport CEO‚ said: “These are great times in sport with innovation pivotal to success‚ which is why SuperSport is thrilled to support the initiative.”
There is also a charitable component with funds raised used to tackle cancer in a partnership with the CHOC Childhood Cancer Foundation. —
We envisage reaching new audiences and gaining new support