Daily Maverick

Business leaders must unite to save SA from social disaster

- Ryan Ravens

As the election draws closer, our media headlines and collective attention inevitably become saturated with opinions about what could or should happen to take our country forward.

With our newfound democracy in 1994 came the promise of equality, justice, economic developmen­t and prosperity for all. Sadly, after 30 years, we still have a very long walk to realise much of that promise.

We are now the most unequal society on Earth, with the highest Gini coefficien­t (a statistica­l measure of economic inequality) in the world. Justice has become a farfetched fantasy as rampant corruption among the political elite has resulted in our judiciary being battered by attacks orchestrat­ed by political leaders intent on escaping accountabi­lity for their nefarious acts.

In this context, as South Africa continues to grapple with the highest unemployme­nt rate in the world, prosperity for all remains a distant dream.

South Africa desperatel­y needs a government with a sense of crisis and urgency – leaders committed to the greater good rather than their own selfish interests, who are able to inspire confidence, attract investors and leverage the full potential of the private sector.

Business has rallied around the Cyril Ramaphosa administra­tion after the Jacob Zuma government, which was particular­ly anti-business with its “white monopoly capital” narrative. The results, however, have been underwhelm­ing.

The current administra­tion has done brilliantl­y well at selling the story of working hand-in-hand with big business to get South Africa back on track – commission­s, committees and work groups were formed, all overlaid with considerab­le public relations.

However, looking back over the past six years of this presidency, it seems increasing­ly as if it was all done simply to appease investors and big business, without any real intention to meaningful­ly address the malfeasanc­e that defines our public sector.

Now, at this critical point ahead of the elections, business needs to re-evaluate how it will discharge the responsibi­lity to contribute to accelerate­d social upliftment.

Of course, it starts with us. Business leaders should lead by example, demonstrat­ing ethical leadership, transparen­cy and accountabi­lity. Corporate business, as the anchor tenants of our national economy, should prioritise collaborat­ion over competitio­n to address our common challenges.

Stop kowtowing

Organised business should stop kowtowing to any particular political faction and instead get back to speaking truth to power. Business leaders should be wary of repeatedly signing public pledges of support while neglecting to call out the obvious corruption and incompeten­ce destroying our country.

Far greater impact can be achieved if corporate social responsibi­lity and nationbuil­ding initiative­s are better aligned and collaborat­ively supported.

Corporate business, perhaps more so than government, has a critical role to play in building investor confidence.

One thing that is certain over the coming months is far greater uncertaint­y – in everything from our own political sphere, geopolitic­al tensions and the US election to climate change, basic service delivery and social stability in South Africa.

By sharing insights among a unified business community, we are able to better navigate this uncertaint­y, collective­ly mitigate risks and seize opportunit­ies for growth.

Thirty years into our democracy, we can no longer wait for our national government to save us from itself.

Ryan Ravens is CEO of Accelerate Cape Town, a business leadership organisati­on representi­ng top-tier corporate business in the Cape Town area.

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