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Why Mark Zuckerberg’s new year challenge to himself just might work

- JENA MCGREGOR

As New Year’s resolution­s go, this one will put your “clean out my inbox” or “lose 5kg” to shame. Facebook founder and chief executive Mark Zuckerberg posted on his Facebook page that his personal goal for this year “is to build a simple AI to run my home and help me with my work”.

Comparing it to the digital butler who assists Tony Stark with his superhero life, Zuckerberg wrote, “you can think of it kind of like Jarvis in Iron Man”.

He’ll start by looking into existing technology, then teach it to use his voice to control his home, let in friends the system recognises when they ring the doorbell, monitor his infant daughter’s room, and see work-related data in virtual reality.

“This should be a fun intellectu­al challenge to code this for myself,” he wrote.

You know, just simple artificial intelligen­ce. Simple stuff. Fun stuff.

Zuckerberg’s ambitious “personal challenge,” as he calls it, is an annual tradition for the Facebook wunderkind, who sets public goals for himself each year that range from the lofty to the quirky.

Last year, he said he wanted to read a book every two weeks. Other goals have included learning to speak Mandarin (2010), only eating meat from animals he’d personally killed (2011) and meeting someone new each day – in person, not on social media (2013).

Obviously, these aren’t the typical lose-weight or get-organised fodder that make up most resolution­s.

Knowing little about artificial intelligen­ce, I can’t predict just how probable Zuckerberg’s challenge to himself really is. But if the technologi­cal possibilit­y is indeed within reach, it seems likely he’ll reach it.

That’s not just because he has massive resources to put toward it. Even after he said he’d donate 99 percent of his Facebook stock last month, Zuckerberg would still have about $450 million (R7.1 billion) left, given recent valuations.

Nor is it simply due to his record of following through on past challenges.

Zuckerberg gave a 20-minute speech in Mandarin at Tsinghua University in Beijing last year and held a 30-minute Q& A the year before in the language – described as mediocre but admirable attempts at the difficult language.

Rather, it’s also because he makes his personal challenges so public.

No other chief executive’s personal attempts at self-improvemen­t garner as many headlines as Zuckerberg’s.

That might be because of how few chief executive’s actually make such declaratio­ns public, how bold Zuckerberg’s goals tend to be or how much fascinatio­n there is with the lives of Silicon Valley’s uber-elite.

But it also probably works to Zuckerberg’s advantage.

Research has shown that a door to Sheryl Sandberg or poke him if baby Max begins coughing during a nap – and especially if the Facebook chief doesn’t – we’re likely to hear about it.

There are few greater fuels toward our goals than overt failure, and public accountabi­lity is a powerful force. – The Washington Post

 ?? Picture: ?? MOVE OVER, JARVIS: Facebook founder Mark Zuckerberg’s New Year’s resolution is to code a ‘simple AI to run my home and help me with my work’.
Reuters
Picture: MOVE OVER, JARVIS: Facebook founder Mark Zuckerberg’s New Year’s resolution is to code a ‘simple AI to run my home and help me with my work’. Reuters

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