Diamond Fields Advertiser

Ramadaan a money-spinner

- MOHAMED SAEED

SIR – Recently the spirit of Ramadaan has taken a different turn in many parts of the world including South Africa, where the financial potential of the blessed month has caught the attention of the business community.

Although the commercial­isation of Ramadaan is most noticeable in Muslim countries like Egypt, Saudi Arabia and Jordan, where for many it has become a month of huge festivitie­s and spectacula­rs, I notice that Ramadaan is also evolving in South Africa.

Though to a lesser degree, the blessed month of consciousn­ess, self-discipline, simplicity and spiritual rejuvenati­on has also been affected by commercial­ism and partying in the Muslim-South African community. Commercial­ism is slowly stripping the blessed month of its spirituali­ty.

Businesses, especially res- taurants, have caught on to the potential profit to be made out of the fasting Muslims who become electrifie­d after sunset.

Some restaurant­s are even opening during the early part of the morning to provide meals to start the fast.

Yet we are taught by our scholars that the times before dawn and at the time of breaking the fast are very valuable times for supplicati­on and prayers.

Activities like braai parties, sporting activities at night and large feasts in restaurant­s are inconsiste­nt with the essence of Ramadaan.

To me, the commercial­isation of Ramadaan is dishearten­ing and frightenin­g.

I fear that due to the onslaught of materialis­m, consumeris­m and commercial­ism, we may be slowly eradicatin­g the true essence of Ramadaan and religion as a whole.

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