A NEW FUTURE

Exactly two years ago this month, the motoring world was reeling from the shock of an emissions scandal that threatened to rattle the Volkswagen Group to its core. There were claims, and denials, counterclaims, more denials, and eventually it all came out in the wash. VW had been caught lying, and we were all shocked.

But there’s a significantly greater threat rearing its head this time around, one that could threaten the motor industry as we know it. The rise of the electric vehicle is imminent, and save for a handful of legacy automakers who are putting serious effort into meeting this growing need; the industry seems to be unconcerned with the rising tide of electromobility.

Then, of course, there is Tesla Motors, the pioneer of contemporary electrification in cars, and the only automaker who appears to be taking electromobility seriously. Is Tesla in and of itself, a threat to all legacy automakers everywhere? Likely not, but their dogged dedication to rewriting the history of the electric motorcar is both inspiring and fascinating.

The first chapter in this new history; the Tesla Model 3, a car that has been created to emulate the revolution that the Model T Ford, brought about as it redefined human mobility a century ago.

Join us as we take the first step toward a new future of motoring.

Thank you for choosing Driven.

Drive on!