A NEW FU­TURE

Driven - - Editor's Note - bernard@driven­mag.co.za Bernard

Ex­actly two years ago this month, the mo­tor­ing world was reel­ing from the shock of an emis­sions scan­dal that threat­ened to rat­tle the Volk­swa­gen Group to its core. There were claims, and de­nials, coun­ter­claims, more de­nials, and even­tu­ally it all came out in the wash. VW had been caught ly­ing, and we were all shocked.

But there’s a sig­nif­i­cantly greater threat rear­ing its head this time around, one that could threaten the mo­tor in­dus­try as we know it. The rise of the elec­tric ve­hi­cle is im­mi­nent, and save for a hand­ful of legacy au­tomak­ers who are putting se­ri­ous ef­fort into meet­ing this grow­ing need; the in­dus­try seems to be un­con­cerned with the ris­ing tide of elec­tro­mo­bil­ity.

Then, of course, there is Tesla Mo­tors, the pi­o­neer of con­tem­po­rary elec­tri­fi­ca­tion in cars, and the only au­tomaker who ap­pears to be tak­ing elec­tro­mo­bil­ity se­ri­ously. Is Tesla in and of it­self, a threat to all legacy au­tomak­ers ev­ery­where? Likely not, but their dogged ded­i­ca­tion to rewrit­ing the his­tory of the elec­tric mo­tor­car is both in­spir­ing and fas­ci­nat­ing.

The first chap­ter in this new his­tory; the Tesla Model 3, a car that has been cre­ated to em­u­late the rev­o­lu­tion that the Model T Ford, brought about as it re­de­fined hu­man mo­bil­ity a cen­tury ago.

Join us as we take the first step to­ward a new fu­ture of mo­tor­ing.

Thank you for choos­ing Driven.

Drive on!

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