Driven

A VISION OF THE FUTURE

NEW TECHNOLOGY LAUNCHED AT THE 2017 FRANKFURT MOTOR SHOW

- Report by BERNIE HELLBERG

TECHNOLOGY CONTINUES TO PLAY A CRITICAL ROLE IN THE EVOLUTION OF SOCIETY, INCLUDING THE UPHEAVAL OF CONSUMER-FACING INDUSTRIES. CONSTANT INNOVATION IN THE MOTORING INDUSTRY, IN PARTICULAR, CONTINUES TO AFFECT OUR DAILY LIVES, AS IT HAS DONE FOR DECADES. BERNIE HELLBERG DISCOVERS HOW NEW TECHNOLOGI­ES RECENTLY UNVEILED AT THE 2017 FRANKFURT MOTOR SHOW, MAY HAVE A PROFOUND IMPACT ON OUR CONCEPT OF MOTORING AND TRAVEL SOONER THAN WE THINK.

Besides the aeroplane, the automobile has likely had the most profound impact on human mobility, radically changing how we move about our planet in the last 130 years. Driven by unrelentin­g innovation in the face of never-abating global challenges, the motor industry continues to shape our future, and at this year’s Frankfurt Motor Show.

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