The motoring business is an inherently inward-looking industry– where introspection, self-reflection, and self-correction are necessary attributes for any company to survive.
In equal measure, the motor industry has to also constantly and consistently look forward into uncharted territory, into an uncertain future, to stay ahead of the game and to innovate. We see the results of this forward-thinking attitude in the new cars that we are privileged to experience, and in the new technology that even a few years ago would have been considered to be the flights of fancy of some science fiction writer.
Within the pages of each edition of Driven we aim to deliver news and views on the newest and most relevant technology, always with a twist of historical context, to keep you informed – and forwardlooking – into where the motor industry, and ultimately the future of motoring is going next.
In our efforts to bring you only the best motoring content from around the world, Driven too will be changing, and innovating, in the premium segment. In the future, expect to see more of the exclusive content you have come to expect from Driven, with a renewed focus on the premium motoring market. More premium technology and more exclusive content both in the digital sphere, and on a brand-new YouTube channel.
Driven has been innovating in the premium motoring space since 2014, and with your support, we will continue to be the driving force in this space into the future. We welcome your letters to the Editor. Drive on!