Driven - - Editor's Note - Bernard bernard@driven­mag.co.za

The mo­tor­ing busi­ness is an in­her­ently in­ward-look­ing in­dus­try– where in­tro­spec­tion, self-re­flec­tion, and self-cor­rec­tion are nec­es­sary at­tributes for any com­pany to sur­vive.

In equal mea­sure, the mo­tor in­dus­try has to also con­stantly and con­sis­tently look for­ward into un­charted ter­ri­tory, into an un­cer­tain fu­ture, to stay ahead of the game and to in­no­vate. We see the re­sults of this for­ward-think­ing at­ti­tude in the new cars that we are priv­i­leged to ex­pe­ri­ence, and in the new tech­nol­ogy that even a few years ago would have been con­sid­ered to be the flights of fancy of some sci­ence fic­tion writer.

Within the pages of each edi­tion of Driven we aim to de­liver news and views on the new­est and most rel­e­vant tech­nol­ogy, al­ways with a twist of his­tor­i­cal con­text, to keep you in­formed – and for­ward­look­ing – into where the mo­tor in­dus­try, and ul­ti­mately the fu­ture of mo­tor­ing is go­ing next.

In our ef­forts to bring you only the best mo­tor­ing con­tent from around the world, Driven too will be chang­ing, and in­no­vat­ing, in the pre­mium seg­ment. In the fu­ture, ex­pect to see more of the ex­clu­sive con­tent you have come to ex­pect from Driven, with a re­newed fo­cus on the pre­mium mo­tor­ing mar­ket. More pre­mium tech­nol­ogy and more ex­clu­sive con­tent both in the dig­i­tal sphere, and on a brand-new YouTube chan­nel.

Driven has been in­no­vat­ing in the pre­mium mo­tor­ing space since 2014, and with your sup­port, we will con­tinue to be the driv­ing force in this space into the fu­ture. We wel­come your let­ters to the Edi­tor. Drive on!

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