Yegs Ramiah, Santam Director

I’m looking for someone who’s pursued her passion, turning it into a business

that contributes not just to her own financial stability, but also to society, through the creation of job opportunities.

Yegs believes entrepreneurs play a special and essential role in South Africa. ‘They make a meaningful contribution not only to themselves, but to their communities and the economy too. The traits that set successful entrepreneurs apart are resilience and commitment. And the best way to stay committed is to pursue something you care deeply about, something you believe will make a difference.’

Yegs says it’s also important not to give up too soon. ‘Typically, the first 1000 days, or three years, are the hardest. Those who reach this critical milestone are the ones that come up with creative solutions to obstacles, are eager to learn, adapt quickly, inspire others and stay focused through good times and bad.’

She has a lot of respect for entrepreneurs who’ve made it against all odds, working tirelessly to achieve their goals. Someone like the late Steve Jobs. ‘He believed in his product when not many others did. He never compromised on his ideas, beliefs and desire to change the world, from which we learn that mistakes and setbacks are a critical part of innovation.’

Yegs feels that locally, we see a lot of that same fighting spirit. ‘Our resilience and commitment are no different. And South Africa has much to offer aspiring entrepreneurs. Ours is a one-of-a-kind country, home to diverse people with diverse needs. This brings vast opportunities for business. Also, this country is well regulated from a legal and financial perspective, which limits the risk you face when starting a business.’