Tips on how to mas­ter net­work­ing to grow your busi­ness

Fairlady - - ENTREPRENEURS -

Land­scap­ing is about ar­rang­ing flow­ers and plants to achieve beau­ti­ful co­he­sion. Busi­ness net­work­ing is sim­i­lar: con­nect­ing like-minded in­di­vid­u­als to help ben­e­fi­cial re­la­tion­ships bloom.

HOW TO MAKE NET­WORK­ING WORK FOR YOU: • USE REL­E­VANT TAR­GET­ING: Join or­gan­i­sa­tions that are rel­e­vant to your busi­ness in­ter­ests and of­fer reg­u­lar op­por­tu­ni­ties to con­nect.

• BE PUR­POSE­FUL: Set ap­pro­pri­ate goals. Have a clear idea of what you want to get out of an ex­pe­ri­ence. • AR­RIVE EARLY: This way you have time to con­nect with peo­ple when the event is qui­eter and con­ver­sa­tion cliques haven’t yet formed.• HAVE AN ARSENAL

OF OPEN-ENDED QUES­TIONS READY: Ask peo­ple easy, in­ter­est­ing ques­tions that prompt con­ver­sa­tion. The golden rule is to build re­la­tion­ships, not to sell. • BE DY­NAMIC: Tell your story with pas­sion and be en­thu­si­as­tic about what you do. This will make you stand out in peo­ple’s minds, in­creas­ing po­ten­tial for re­fer­rals.

• FOL­LOW UP: Ask peo­ple how they’d pre­fer you to fol­low up, and don’t wait too long to do so.

With San­tam’s In­sur­ance for small busi­nesses, from as lit­tle as R162 a month, you’ll be prop­erly cov­ered through the ups and downs. For more info: www.san­tam.co.za or call 0860 444 444.

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