THE 5 W’s AND 1 H OF MARKETING YOUR BUSINESS

You don’t need a big budget to have an effective marketing plan. But it’s vital to have a clear vision and objective for your business. These 5 W’s and 1 H will help you take the first steps in marketing your business.

• WHY: The crucial first step.

Ask yourself why you want to do marketing. This will give you your objective, a clear goal to work towards.

• WHAT: The things that make your business unique.

Once you know why, focus on what is special about your business. This is what makes your business unique to customers.

• WHO: Know your customer.

To effectively speak to your customers, you need to know who they are and what they want.

• WHERE: Find your customers.

Once you know who you want to talk to, think about where you will find these customers.

• WHEN: Timing is essential.

Consider which calendar dates or events you can leverage. It’s also about making the time to do your marketing and setting aside time to talk to customers.

• HOW: Get your message out there.

Decide which methods work for you. The quickest, most cost-effective route is online opportunities like social media. We know what it took to get your business here, and that the first 1 000 days are the hardest. That’s why Santam offers insurance packages and an online hub where you can get small-business advice. When things go wrong, wouldn’t you want to be with the insurer that makes it right? Santam. Insurance good and proper.