Our pro­duc­tion man­ager, Liezel Dukes, tried out a hair-smooth­ing treat­ment that halves blow-dry time, adds shine and makes hair more man­age­able.

Fairlady - - CONTENTS - By Kelli Clifton

Our pro­duc­tion ed­i­tor has a Brazil­ian Blowout

Although Liezel’s nat­u­rally curly hair is shoul­der­length, she says it takes her about 45 min­utes to do in the morn­ing – which in­cludes us­ing a hairdryer and flat iron to smooth it out, bit by bit. It also means an early wake-up.

‘Great!’ says Mar­ios Atze­moglou, founder and creative di­rec­tor of Mar­ios Com­pany Hair. ‘The Brazil­ian Blowout saves loads of time!’

At the sa­lon, Mar­ios, who is part of the L’Oréal Creative Team, as­sessed Liezel’s hair: ‘A great thing about this treat­ment is that you can have your colour done on the same day,’ he says. The treat­ment’s also great if you want to im­prove the over­all con­di­tion of your hair.’

The prod­uct it­self is a ‘liq­uid ker­atin treat­ment that smooths the cu­ti­cle by adding a pro­tec­tive pro­tein layer around the hair shaft. The amount of for­mula ap­plied de­pends on the con­di­tion, length and thick­ness of your hair. Liezel’s Brazil­ian, says Mario, will last about 12 weeks; for oth­ers, it might last only six weeks – it fades out.

‘Liezel’s hair has a strong nat­u­ral curl and the Brazil­ian will con­trol the curl only. If the hair is only slightly wavy it will fall straighter. It de­pends on how dam­aged the hair is, as well as its nat­u­ral move­ment.’

Mar­ios says their Brazil­ian Blowout clien­tele range in age from 20- to 80-year-olds, men and women.

Some safety concerns were raised in the me­dia as the treat­ment con­tains formalde­hyde. How­ever, an air qual­ity test per­formed by the EXCO En­vi­ron­men­tal and Oc­cu­pa­tional Health Ser­vices Gaut­eng con­firmed that its formalde­hyde ex­po­sure lev­els fall well be­low the Oc­cu­pa­tional Health and Safety Act’s oc­cu­pa­tional ex­po­sure limit, and that it is also well within the WHO’s limit. (Formalde­hyde is used in sev­eral other house­hold prod­ucts.) But speak to your stylist be­fore­hand if you have any concerns and make sure you have your treat­ment done in a spa­cious, well-ven­ti­lated hair sa­lon.


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