Tips to avoid impulse buying:

• If you want only a few items, take a hand basket and not a trolley.

• Go straight to the items on your shopping list, and don’t stop along the way.

• Give the tasters a miss – those items weren’t on your list, and you may feel obliged to buy the product even if it’s not really to your taste.

• Buying items on discount can make us feel better about spending money – everyone loves a bargain.

• Avoid special offers unless it’s an essential item such as milk.