Financial Mail

Cheering you on

- Kate Ferreira

Coach.me is a goal-setting and coaching app designed to support you in pursuit of predefined personal objectives. Primarily, these are habitual goals or goals that you can work towards through daily repetition — like cutting calories, quitting smoking or exercising daily.

They can also be creative or learning-based, such as free writing, journallin­g and coding. Coach.me thinks it has found the secret sauce for boosting adherence and success through a combinatio­n of “coaching, community and data”.

The opening screen of the app consists of a list of the goals you’ve set for yourself. When you add a goal, the app will prompt you to define how many days a week you want to aspire to meet that goal. If it is five, then five small circles will appear under the goal on your home feed. Each day you enter the app to mark that you met your daily goal, earning yourself a green circle for each day met.

Drawn from an active Coach.me community, there are already 200,000 goals on the app to peruse and add to your personal goal list. These are loosely categorise­d (like “get fit”, “practise a skill” and “train my brain”). You can also search for something specific or add it.

Under each goal, you will be able to see how many people have joined, and naturally higher numbers translate into more active communitie­s which can help cheer you on or share their own knowledge and narratives.

The default setting for goals is “public”, meaning your achievemen­ts are visible to the Coach.me community, but you can mark goals as private if you wish.

All of the above is available free in the app. What Coach.me is really trying to sell you, though, is access to what it calls “the world’s best coaches”. There are over 3,000 coaches on the platform, some of whom offer free basic coaching linked to the goals, as an introducti­on into their paid-for coaching services, and some who are immediatel­y available for a fee. This is priced in dollars on a service basis.

“Leadership coaching” starts at $249/month, “habit coaching” from $15/month. You can access Coach.me via your browser or Android and iOS apps.

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