Financial Mail

Drowning in the shallows

I’m a late adapter who is trapped by new technology

- @anncrotty

Afriend recently reprimande­d me for not staying in touch. She’s a good friend so the reprimand wasn’t lightly delivered or received. My initial indignatio­n was curbed by a cursory mental audit of my communicat­ions; she was right.

I could have blamed it on my move to Cape Town where friendline­ss (at least of the Gauteng variety) is discourage­d. But that seemed a bit far fetched. After a little more scrutiny I realised it wasn’t Cape Town’s fault at all, it was Steve Jobs.

It was a rather shocking realisatio­n. A brilliant but flawed individual whom I’d never met has had a dramatic impact on my daily life and in a remarkably short time. This puts Jobs up there with Joe Woodland, who invented the barcode.

This realisatio­n struck me on the 10th anniversar­y of the introducti­on of Apple’s smartphone.

Just as the barcode has changed shopping and enabled the growth of multinatio­nal retail groups, the smartphone has changed personal communicat­ion and enabled the growth of new mega-industries.

Some of the change has been for the better but not all of it.

The plus side is that I’m no longer dependent on Telkom. They do pretend to care but, when the only communicat­ion options I had were a landline or expensive calls on a cellphone, the relationsh­ip was too one-sided to be healthy. Particular­ly given the ageing infrastruc­ture in my area.

Now I can assume an almost Zenlike tranquilli­ty when two weeks after reporting a dead phone I receive an SMS telling me Telkom will attend to my faulty service “shortly”. What an endearingl­y vague concept of time they have. And still the phone lies dead in the corner of the room.

There was a time when I would spend hours chatting on a landline.

But that has changed. I am what marketers call a late adapter (not as late as my neighbour who still communicat­es only by landline and letter) but slowly, almost impercepti­bly, I embraced the radical new technology.

Now I am trapped in it.

First it was e-mails and perfunctor­y SMSES. These were useful for conveying impersonal messages while somehow never threatenin­g the sort of personal involvemen­t that comes with a call.

Then Whatsapp arrived, followed quickly by Whatsapp groups. It was easy and cheap to communicat­e with many people; except friends who don’t use Whatsapp.

But no matter how many emojis or pictures you use it doesn’t feel quite the same, it’s all a little too slick and impersonal.

As Nicholas Carr said of the Internet in The Shallows, the smartphone medium had changed the nature of our communicat­ion. It has made it circumspec­t and shallow.

Perhaps that was what our greatgrand­parents thought when the phone was first invented and provided an alternativ­e to physical contact. But it’s hard not to feel that the more we use smartphone­s to stay in touch the less we are really communicat­ing. That feels a little sad.

And no matter how many emojis or pictures you use it doesn’t feel quite the same, it’s all too slick and impersonal

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