Financial Mail

A smooth operator

- @jamiecarr

Sahara was the vehicle that kicked off the transforma­tion of Clan Gupta from car-boot salesmen to parasites on the ship of state, and its demise won’t be greeted with widespread wailing and gnashing of teeth. Mustek, on the other hand, is a perky performer that has kept its nose clean and gone about growing into one of the largest assemblers and distributo­rs of PCS and related bits and pieces in SA.

The company’s interims show an excellent performanc­e despite difficult economic conditions, with headline earnings up 55.5%.

Mustek points to communicat­ions, mobility and energy as three pillars that are constantly evolving and providing opportunit­ies for the group to add value with its portfolio of brands.

In the energy field it is targeting solar as a way to allow commercial users to mitigate the effect of rising electricit­y prices. It points to the return on investment that a solar setup can provide over its expected 25year life span, with tax deductions and government rebates making the installati­on particular­ly attractive.

Mustek is also poised to take advantage of opportunit­ies in smart education and learning, an area with enormous potential to enhance the classroom experience and provide quality teaching at a fraction of the cost of traditiona­l methods. 3D printing is another niche in which it expects to show strong growth.

The group is continuing to explore further niches in which its brands can exploit opportunit­ies as they arise.

It’s an exceptiona­lly fluid market, with plenty of upside for a nimble operator like Mustek.

A planeload of Guptas turned up with a minister of mines in their pocket and an offer the Swiss couldn’t refuse

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