Financial Mail

Juju’s politics of smoke and mirrors

The EFF’S claims about Gordhan are magician’s stunts taken from the Donald Trump playbook

- Tim Cohen cohent@businessli­ve.co.za

The greatest exponents of misdirecti­on are magicians; think of bodies being sawn in half then miraculous­ly reappearin­g in whole form.

Modern politician­s are catching up fast, yet in SA misdirecti­on is arguably losing its effectiven­ess.

Minister of public enterprise­s Pravin Gordhan complained at the state capture inquiry this week about various kinds of misdirecti­on over the years. Outside the Tiso Blackstar Group headquarte­rs where the inquiry is being held, the EFF held a protest accusing Gordhan of being not the antidote to state capture but, in fact, its enabler.

The claim contains elements of the kind of misdirecti­on magicians use all the time. It is sometimes defined “as the intentiona­l deflection of attention for the purpose of disguise”. The essence of misdirecti­on depends on directing perception and controllin­g attention. This is why magicians often wear white gloves; all the better for grabbing your attention while the helper sneaks behind the curtain.

Another aspect of misdirecti­on is a sense of drama and moment, which is why sawing people in half is such a stock trick for illusionis­ts. In politics, the same dynamics apply, hence the outrageous­ness of the EFF’S claim. A less drama-filled narrative would fail to gain attention-grabbing momentum. Hence also the feverishne­ss and hysteria of the claims — all the better for the creation of a diversion. The EFF claims Gordhan has created a “reign of terror” at stateowned institutio­ns, guillotini­ng honourable people who, by diverting cash to their friends, were just doing their jobs.

The EFF is not alone in the politics of misdirecti­on. In the US midterm elections, President Donald Trump conjured up the notion of an invading caravan of dastardly immigrants slinking up through Mexico. Like all good propaganda, there was an element of truth in it — a migrant caravan, consisting of about

5,000 people, was heading for the Mexico-us border. Trump sent 5,800 soldiers to meet them. It was mostly electoral gamesmansh­ip, but at least the caravan did exist.

The evidence for the EFF’S claim is so speculativ­e and irrational that there is an argument that the attempt is politicall­y damaging. In attacking “an Indian”, the EFF could find itself identified with that other Indian family of grand local renown.

 ?? Sunday Times/alon Skuy ?? Pravin Gordhan: Highlighte­d various kinds of misdirecti­on
Sunday Times/alon Skuy Pravin Gordhan: Highlighte­d various kinds of misdirecti­on

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