Financial Mail

For Brenthurst, it’s personal

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The essence of a boutique experience, especially when it involves money matters, is about far more than the financial results. Above-average returns, after all, are expected when the level of expertise and attention to detail are above what an average investor gets from a large money manager.

Brenthurst Wealth co-founder Magnus Heystek explains the firm’s approach in his typically blunt fashion: “We built this business knowing that we might not be the smartest and prettiest, but we’re going to be the best communicat­ors in the independen­t financial adviser space.”

And results prove that the firm has stayed true to this maxim.

Brenthurst’s top executives pride themselves on a client retention rate above 95% since the business was establishe­d.

“We’ve lost very few clients over the years,” says company MD and co-founder Brian Butchart. “I think that boils down to the personal relationsh­ips advisers establish with clients, which are based on regular appointmen­ts and constant communicat­ion. And, of course, the individual relationsh­ips the advisers establish with their clients to help tailor their financial and investment planning.”

The wisdom of prioritisi­ng client relationsh­ips is evident in Brenthurst’s performanc­e at this year’s Intellidex Top Wealth Manager Awards. In addition to being named Top Boutique Wealth Manager, André Basson and Butchart were placed second and third in the Top Relationsh­ip Manager Award.

This follows Sonia du Plessis winning the inaugural Top Financial Adviser title at the 2019 Intellidex awards.

These accolades are significan­t given the sheer number of financial advisers in the country, and Brenthurst’s relative size compared with larger, more establishe­d outfits. The greatest value,

 ??  ?? Team Brenthurst celebrate the company’s 15th anniversar­y in 2019
Team Brenthurst celebrate the company’s 15th anniversar­y in 2019

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