Financial Mail

Beware the ESG hype

- @scranston

Right now, many companies and fund managers see a rich seam of PR opportunit­ies in the environmen­tal, social and governance (ESG) space.

It is always nice to think that your investment­s aren’t just helping you build up a decent pension but also helping to save the planet. And for CEOs it seems to show that conscious capitalism works.

But Tariq Fancy, who ran the ESG team at BlackRock, now admits that the system of rating companies on their

ESG achievemen­ts gives a pass to many bad actors, driving large fund flows to them and lowering their cost of capital.

As veteran SA investor Dave Foord puts it, we have seen the oil majors’ brochures of happy, smiling communitie­s, focusing on their token investment­s in wind farms. But this is simply greenwashi­ng when, as Foord puts it, we all know they are black as sin.

Anne Cabot-Alletzhaus­er recently left the investment industry to become practice director of the Responsibl­e Finance Initiative at the Gordon Institute of Business Science. At the recent Morningsta­r conference, she set out many of the challenges that ESG poses to fund managers.

She says that simply disinvesti­ng as a single manager from a bad ESG actor, such as Sasol or Eskom, doesn’t make an impact. To change behaviour, asset owners with at least 20% of the capital would need to sell out. But they can make much more of an impact at listing stage, as they can force more stringent conditions on companies before providing them with their initial capital.

Cabot-Alletzhaus­er says managing ESG needs a completely different skill set from the convention­al fund manager’s job of good investment performanc­e. ESG certainly provides a marketing opportunit­y for active managers, as so much of their traditiona­l active equity and bond space has been taken over by index funds.

Life companies such as Old Mutual and Sanlam can deploy capital into long-term impact investing products, investing in sectors such as schools and hospitals which don’t provide an immediate return — clients might have to wait at least five years to get any money back.

But ESG investing, including in infrastruc­ture, is not as scalable as traditiona­l asset management. As more projects are started, each needs another specialist manager to shepherd the process.

Ultimately the money doesn’t belong to asset managers but to their clients — me and you. And so we need to be a little sceptical about the ESG hype.

Cabot-Alletzhaus­er says ESG is not a “factor”. In other words, she argues that it is not like value shares or small caps which have proved to add value to a portfolio in the long term.

ESG scorecards have only had a 13% impact on the shape of ESG equity funds. In fact, they have an 87% correlatio­n with ordinary equity funds. ESG scorecards rarely change and are therefore backward-looking. While stewardshi­p is a nice concept, and asset managers do engage with companies over issues, it is amazing how rarely they have the courage of their conviction­s, preferring to keep discussion­s secret from their clients. Issues are occasional­ly forced at AGMs, but the relationsh­ip between fund managers and listed companies remains too clubby and cosy.

Maybe, as the ultimate shareholde­rs, we need to be a lot more proactive with our ability to demand that fund managers exercise the views we express through proxy votes. Let’s have less sizzle and more sausage.

Success in ESG scorecards drives large fund flows to bad actors and lowers their cost of capital

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123RF/murrstock

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